Press release
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april 20, 2022 - Opel
Opel Classic presents new virtual “160 Years of Opel” anniversary tour
- Now online: New tour shows highlights of #opel history from 1862 to today
- For all interests: “160 Years of Opel” complements the previous theme tours “Alternative Drives”, “Rally Racing”, “Roaring Twenties” and “Mobility for Millions”
- For fans and friends of the brand: Virtual tours developed with great attention to detail
Rüsselsheim. In 2022, #opel is celebrating the company's 160th birthday. To mark this #anniversary, #opel Classic has a special gift for all fans and friends of the brand: they can now immerse themselves in the company's history in the new "160 Years of Opel" theme tour at opel.com/opelclassic. From the comfort of their couch at home, users can take a virtual tour back to the beginnings of the company and enjoy numerous highlights from 160 years of #opel engineering. #opel Classic takes them on a varied tour from the first sewing machines and bicycles "made in Rüsselsheim" to the current "Golden Steering Wheel" title holder Opel Mokka-e1 – around the clock, 365 days a year.
"The new #anniversary tour was developed with great attention to detail. The team first had to meticulously archive and document all the exhibits and precisely align them for filming so that online visitors can view the vehicles from all sides. The bilingual '160 Years of Opel' tour offers completely new #opel perspectives to all those interested. It's really worth clicking on and taking the tour," says the new #opel Classic Director Leif Rohwedder, looking forward to numerous online visitors.
"160 Years of Opel": Virtual tour from the beginning to today
The new 360-degree tour takes visitors virtually into the "hallowed halls" of the #opel Classic Collection in Rüsselsheim. Here, the brand with the Blitz shelters a veritable treasure trove of 600 historic vehicles and studies as well as 300 other exhibits ranging from #opel sewing machines to aircraft engines. The highlights of the "160 Years of Opel" tour include a look at the beginnings in the 1860s as well as the following decades. By clicking on the yellow info points, #opel Classic reveals important information about the selected exhibits – short and sweet, right to the point.
The "Wanderjahre Adam Opels" (Adam Opel's wandering years) are discussed as well as historically valuable exhibits such as the "Quintuplet" – a five-seat bicycle – on which the five sons of the company founder had themselves photographed for publicity purposes at the end of the 19th century. The pioneer among #opel automobiles can also be seen for the first time in a virtual tour: the Patentmotorwagen "System Lutzmann" from 1899, which marked the beginning of car production in Rüsselsheim.
Then interested visitors can continue on various paths through the historic halls. They will not only encounter numerous #opel icons and bestsellers, but also innovative record-breaking vehicles such as the #opel Elektro GT. Five decades ago, this car demonstrated at the Hockenheimring what is possible with zero emissions. The tour through 160 years of #opel history leads to further groundbreaking developments such as the first fully electric vehicle suitable for everyday use, the #opel Ampera, and the battery-electric #opel Mokka-e. The current e-car with the Blitz won the "Golden Steering Wheel 2021"1 with its convincing driving performance as well as its very own style and rounds off the journey through time in the #opel halls.
The "160 Years of Opel" tour now complements the Opel Classic online tours that were successfully launched in 2021. Here, visitors can also explore and enjoy the subjects of "Alternative Drives", "Rally Racing", "Roaring Twenties" and "Mobility for Millions".
[1] “Golden Steering Wheel 2021” #opel Mokka-e (power consumption according to WLTP 16.2-15.8 kWh/100 km, CO2 emission 0 g/km, range up to 338 km, efficiency class A+++). AUTO BILD edition 45/2021 and BILD am SONNTAG edition 46/2021, category for “Best car under €25,000” incl. environmental bonus.
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