Press release
345KB
november 22, 2021 - Peugeot
The new PEUGEOT LANDTREK takes on the chilean market
After Mexico just a year ago, and then Ecuador, Peru, Guatemala, Panama, Paraguay, the Dominican Republic and Uruguay, it is now Chile's turn to launch the new #peugeot LANDTREK pick-up truck, marking a new stage in the brand's international development.
With the new LANDTREK pick-up truck, #peugeot is stepping into the medium-sized pick-up truck segment. This constantly evolving segment represents more than 2.4 million annual sales worldwide, including more than 400,000 in South America alone.
With attributes that set it apart from its competitors, the #peugeot LANDTREK pick-up truck offers a record cargo bed capacity, a towing capacity of up to 3t, advanced modularity, and the latest generation of equipment from the brand's SUVs, all with a benchmark level of on-board comfort.
The new #peugeot LANDTREK is available in Chile in a double-cab version, with petrol and/or diesel engines, and in 4x4 and 4x2 traction.
Its arrival in Chile coincides with the latest edition of the “Conectando las Américas[1]" raid, which, at the end of its journey through the incredible diversity of the South American continent, will reach Ushuaia, one of the southernmost cities in the world, on 24 November.
The new #peugeot LANDTREK marks the Brand's return to the pick-up market in Chile
The one-ton pick-up truck segment, which has the largest coverage outside Europe, represents almost half of the light commercial vehicle market in Latin America. It is in this constantly growing segment that #peugeot has chosen to position the new LANDTREK. This segment alone represents 2.4 million vehicles, of which nearly 400,000 have been sold on the South American continent.
In Chile, #peugeot is one of the top 10 car brands, with a market share of 4.5%, and is the leader in the Light Commercial Vehicle segment with the #peugeot Partner. The arrival of the new LANDTREK Pick-up truck on the Chilean market allows #peugeot to increase its sales volumes by relying on a now complete range of Light Commercial Vehicles and to strengthen its reputation by attracting new customers.PEUGEOT's return to the One ton Pick-up truck segment - which represents 16% of the total market, with the launch of the New LANDTREK, is therefore a major step for PEUGEOT's growth in Chile, aiming for a segment share higher than the brand's overall performance.
For Vincent FORISSIER, Director of the #peugeot brand in Chile, "the launch of the new #peugeot LANDTREK reaffirms the brand's objective of internationalisation, by bringing a genuine pick-up truck to the Chilean market, complete with all the assets needed to successfully position itself in the segment. Being the first region to market this new vehicle is an unprecedented event, proving the importance of Latin America for the #peugeot brand. This new pick-up truck completes our successful product range by covering a segment in constant growth".
Crossing the Deep South of America with the "Conectando las Américas" raid
In order to highlight the reliability, quality, robustness and comfort of the new #peugeot LANDTREK, the "Conectado Las Américas" expedition, which began a year ago in Los Cabos, Mexico, has been renewed. After crossing Chile and Argentina, where it will reach Ushuaia, one of the two southernmost cities in the world, on 24 November, it will continue its incredible journey to other countries in the region.
This epic is a technological and human adventure, in which the #peugeot LANDTREK pick-up truck will have to tackle all types of terrain, climate and altitude, proving its remarkable adaptation to this plural continent. By going out to meet users, it demonstrates that its attractive style, advanced modularity and unprecedented body size meet the needs of a demanding customer base.
The "Conectando Las Américas" expedition was postponed due to the COVID-19 pandemic after it had crossed Mexico and is now able to resume its second leg in Chile in the first days of November. The start of this second leg was given in Iquique, a large city located in the Atacama Desert in the north of the country. The three crews (two women and four men) covered 6,000 km and passed through San Pedro de Atacama, Antofagasta, La Serena, Valparaiso, Santiago de Chile, Rancagua and Temuco before turning towards the Argentinean border.
Since 14 November, the crews have been in Argentina, where they will cover 2,500 km, visiting the most iconic places in Argentinean Patagonia, discovering its history and its inhabitants. The caravan of three #peugeot LANDTREKs will pass through Villa Angostura, San Carlos de Bariloche, El Calafate and finally reach Ushuaia in the south of the large island of Tierra del Fuego on 24 November.
When the expedition arrived in Argentina, Gabriel CORDO MIRANDA, #peugeot Brand Director, said: "The arrival of the new #peugeot LANDTREK in Argentina gives us the opportunity to discover it in a concrete, different and dynamic way, in a local and familiar setting, which reflects the commitment we have with all our customers. The "Conectando las Americas" expedition also gives us the opportunity to discover a modern, technological and robust vehicle. A real PEUGEOT! This pick-up truck, which will be launched next year in Argentina, complements our wide range of products and PEUGEOT's leadership in the Light Commercial Vehicle market, alongside the #peugeot PARTNER, EXPERT and BOXER.
Further information in the press release to download
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