Press release
92KB
october 18, 2021 - Honda Corporate
Honda Launches New Initiatives to Support Young Driver Safety
- Honda addressing teen driver #safety head-on as nearly one-third of U.S. traffic fatalities involve drivers under the age of 25
- Honda offering over $2 million in financial support to organizations acting to improve young driver safety
- Honda consumer website now features safe driving resources for parents and teens
- New social media campaign kicks off National Teen Driver #safety Week by highlighting young crash survivors
With nearly one-third of annual traffic fatalities in the U.S. involving drivers under the age of 25, #Honda is building on its “Safety For Everyone” approach with several new initiatives targeting young driver #safety. The multi-pronged effort includes more than $2 million in safety-related financial support; driver #safety education resources; and a targeted social media advertising campaign highlighting young crash survivors, starting during National Teen Driver #safety Week.
“Too many young drivers die in preventable crashes every year, devastating families and communities across the U.S., and #Honda continues to explore new ways to avert these tragedies,” said Bryan Hourt, chief engineer and leader of the #Honda #safety strategy team in North America. “Effective driver education and #safety awareness is a key part of tackling this problem, and #Honda looks forward to working with like-minded organizations to find new ways to reach young drivers.”
New Teen Driver Education Funding Opportunity
Honda has initiated a new program specifically to support programs promoting teen driver #safety and education with more than $2 million in funding available to eligible U.S. organizations. These programs are expected to include education, training and resources that supplement or go beyond traditional driver’s training courses or mandated state driver’s programs. Applications will be accepted through Nov. 30, 2021 with awards expected to be issued in Spring 2022. For more information about Honda’s U.S. grant programs or to apply, please visit here.
Promoting Driver #safety Education Resources
New driver #safety education resources for parents and teens also are now available on Honda’s consumer website, intended to better prepare teens and their parents to be safer drivers. Utilizing the National #safety Council’s compelling DRIVEitHOME™ program, parents teaching their children to drive can sign up for free weekly lessons covering important driving habits and situations they can work on together, and parents and teens can sign a “new driver deal” acknowledging driving risks and agreeing to their responsibilities as drivers.
New Teen #safety Social Media Campaign
In support of young driver #safety awareness and kicking off National Teen Driver #safety Week, #Honda is expanding its customer storytelling “Safety For Everyone” marketing campaign with a new series of heartfelt videos featuring actual teen drivers involved in crashes and the emotional reactions of their parents. Originating from social media posts and letters #Honda received from appreciative customers, the powerful stories of survival highlight the #safety technologies in #Honda vehicles.
With different versions for teens and parents for placement on a variety of social media platforms (TikTok, Facebook, Instagram and Pinterest), the campaign will launch during National Teen Driver #safety Week (Oct. 17-23). With the specific objective to reach teen drivers about this important message, #Honda is running the #safety campaign on TikTok for the first time. The #Honda “Safety for Everyone” teen edition customer stories featured on TikTok are available here: Colton’s story and Ella’s story.
Further information in the press release to download
Colton Safety
1080x1350, 3MB
Ella Safety
1080x1920, 2MB
Honda Automobile Website Safety Education
1903x1080, 297KB
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