Press release
716KB
september 30, 2021 - Seat
SEAT S.A. moves ahead with its plan to electrify Spain and launches the CUPRA Born, its first 100% electric car
- The company displays its ambition to transform the #automotive sector in Spain with the Future: Fast Forward project
- The CUPRA Born, the brand's first 100% electric car, kicks off its international launch plan in Barcelona
- With the CUPRA Born, the company's ambition is to double the brand's sales by 2022
- The new CUPRA UrbanRebel Concept is unveiled for the first time in Barcelona
- The #seat brand boasts the most powerful range in its history
SEAT S.A. remains committed to electrifying Spain, as demonstrated at this year's Automobile Barcelona. The company's presence at this motor show coincides with the planned international launch of the CUPRA Born, the brand's first 100% electric vehicle, which will hit the market from November. As explained by #seat S.A. President Wayne Griffiths at the presentation in Barcelona, the company continues to make progress in its Future: Fast Forward plan, which aims to turn Spain into a hub for electric mobility in Europe, with the urban electric vehicle at its core.
SEAT S.A. will hold an important role in the Volkswagen Group's project to develop the urban electric car family. Volkswagen will be responsible for the technology and platform, and #seat S.A. will develop the vehicles. The goal is to manufacture urban electric vehicles in Spain. In this regard, the company will launch its own urban model in 2025, starting with the CUPRA brand.
SEAT S.A. President Wayne Griffiths said: “70 years ago #seat put Spain on wheels, and now we want to put Spain on electric wheels. We have come a long way in a short time with the Future: Fast Forward project and our ambition is to manufacture electric vehicles in Spain. We have to democratize electromobility and make the electric vehicle more accessible.”
SEAT S.A.’s Executive Vice President for Purchasing and the Future: Fast Forward project leader, Alfonso Sancha, explained that “Spain is the second largest European car producer and we can’t lose this privileged position. From #seat S.A., as the only Spanish car company, we have the responsibility to be leaders of the change towards electrification. We want to launch an ambitious plan of a public-private collaboration so that large and small organizations work together in electrifying our country.”
Further information in the press release to download
SEAT-SA-plan-to-electrify-Spain-and-launches-the-CUPRA-Born 01 HQ
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