Press release
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september 21, 2021 - Lexus
Lexus Announces Mentors for LEXUS DESIGN AWARD 2022
Up-And-Coming Creators to be Guided by Prominent Stars to #design a Better Tomorrow
TOKYO, Japan (September 17, 2021)―Lexus today announced the four mentors for the #Lexus #design AWARD 2022, which is now open for entries. Since the #Lexus #design AWARD's launch in 2013, up-and-coming creators have been given the once-in-a-lifetime experience of mentorship from some of the #design world's most renowned names from around the globe. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal based designer Sam Baron will join designer Joe Doucet, in his third year as a trusted mentor, and designer Sabine Marcelis, a dedicated mentor from the previous year.
The #Lexus #design AWARD's mentorship program sets this international #design competition apart by affording finalists direct access to elite working professional creators, who guide them in exploring potential solutions and finalizing prototypes and presentations.
Yosuke Hayano is a principal partner of MAD Architects, directing teams known for their fresh vision of Asian architecture as expressed in major projects worldwide. Sam Baron, a visionary creative leader, creates products and experiences, mixing art and #design, from concept to completion for some of the world's leading brands.
"To be part of the mentor team is an honor, as the #Lexus #design AWARD is about creative empowerment of the next generation," said new mentor Sam Baron. "To share explorations and experiences with the selected candidates is a unique opportunity to get to know young international talents who will challenge themselves to be among the finalists. I will enjoy my time with them on my mission of finding their key assets, making them grow and glow―to express their concept and also their personalities."
The judging criteria for #Lexus #design AWARD 2022 draws on the three key principles of the #Lexus brand: Anticipate, Innovate, and Captivate. Entries are expected to anticipate global challenges facing future society and suggest engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. #Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.
An all-star judging committee will review the entries from around the globe, announcing the six finalists in early 2022. #Lexus funds the finalists' prototype development with a budget of up to JPY 3-million (over USD 25,000) per #design. In the spring of 2022, the six finalists will present their final proposals to the judges, who will then select one Grand Prix winner.
Entries for the #Lexus #design AWARD 2022 will be accepted until October 10.
joe doucet l
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sabine marcelis l 2
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sam baron l
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sam baron l 2
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yosuke hayano l
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