Press release
1MB
august 02, 2021 - Toyota
Toyota Launches New Land Cruiser
- Since its launch in 1951, the #landcruiser has supported the safety and security of its owners and passengers, and allowed people to go anywhere and everywhere and come back alive and safe. In order to continue living up to its reputation, the new #landcruiser has evolved, and now boasts improved reliability, durability, and off-road performance.
- The identity of the new #landcruiser 300 Series has been reshaped by merging cutting-edge technologies with technologies accumulated over many years, enabling the driver to drive on any type of road in the world without tiring. The new #landcruiser will launch today.
Toyota City, Japan, August 2, 2021―Toyota Motor Corporation (Toyota) announced that it has launched its new #landcruiser today, August 2.
Supporting lives, livelihoods, and more fulfilling lifestyles all over the world
Launched in August 1951, the #landcruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to diverse customers and other people involved with the vehicle.
All over the world, the #landcruiser has supported lives, livelihoods, and more fulfilling lifestyles, and promised to take people anywhere and everywhere, and come back alive and safe. Now, the Land Cruiser's essence of "reliability, durability, and off-road performance" has further evolved, based on the actual usage situations of its global customers. A cumulative total of approximately 10.6 million units―and more than 300,000 units*1 a year―are being cherished by customers in 170 countries and regions all over the world.
*1
| As of end of June 2021. Both the cumulative and annual numbers include the Lexus LX and GX. |
Completely redesigned: Inheritance and evolution, easy to drive and difficult to tire
The new #landcruiser 300 Series is a complete redesign of the outgoing 200 Series, which launched in 2007. Its development objectives are outlined below
- Inheriting and evolving the Land Cruiser's essence of "reliability, durability, and off-road performance"
- Creating a riding experience that enables the driver to drive with ease on any type of road around the world without tiring easily
With these objectives in mind, #Toyota retained the same frame structure, and allied it with the new GA-F platform, which is based on the TNGA philosophy. The vehicle's identity has also been reshaped by merging cutting-edge technologies with technologies accumulated over many years.
The new Land Cruiser's twin development themes of "inheritance and evolution" and "easy to drive and difficult to tire" are reflected in every aspect of the vehicle. An overview is provided below.
Vehicle Outline
- The GA-F Platforma refined ride and improved environmental performance
- Body and framehigh rigidity with a significant 200-kilogram weight reduction
The new #landcruiser adopts an updated version of the traditional ladder frame. By utilizing the latest welding technologies, the high-rigidity (20% more rigid than the 200 Series) lightweight frame boasts improved collision safety performance, quietness, and ride quality.
The body combines an increased number of high-tensile steel plates with an aluminum bonnet, roof, and door panels; the power train has been moved 70 mm rearward and 28 mm downward.
These improvements have led to a significant reduction in body weight of approximately 200 kg, a lower center of gravity, and superior front-rear weight distribution. Together with an enhanced driving position, the new #landcruiser delivers a ride more in tune with its driver's intentions. The reduction in body weight contributes to improving Land Cruiser's environmental performance.
Further information in the press release to download
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