Press release
500KB
may 21, 2021 - Cupra
CUPRA teams up with Valentino Rossi’s VR46 Riders Academy
- The two brands bring together their competitive spirit and the passion for motorsport for the next three years
- CUPRA strengthens its commitment to the new generation of young talents
- The Academy’s riders sit behind the wheel of the #cupra Formentor
CUPRA continues its offensive to conquer performance enthusiasts across new territories. The #cupra Tribe has signed a collaboration agreement with Valentino Rossi’s young #vr46ridersacademy and becomes its official #automotive partner for the next three years.
With this agreement, #cupra strengthens its commitment to supporting the new generation of young talents who aim to be the impulse of transformation. Both the Academy’s riders and its management team will be able to enjoy the #cupra #formentor, the first model uniquely designed and developed for the brand.
CUPRA Director of Strategy, Business Development and Operations Antonino Labate said: “The collaboration with #vr46ridersacademy represents bringing together two worlds which share the same competitive spirit and passion for motorsport. Both brands have the same on-track #racing DNA and the desire to promote young talent. With the character and inspiration of a legend like #valentinorossi, I’m sure that the Academy’s riders will be part of the next generation of young challengers who will be the impulse of transformation.”
“We’re very proud to enter into a #partnership with #cupra, a brand with which we share a passion for challenges and values of professionalism and commitment, always looking to the future. We’re confident that the features and the power of the #cupra #formentor will be able to better interpret the needs of our riders during their journeys”, added #alessiosalucci, Director of the #vr46ridersacademy on the occasion of the announcement of the collaboration.
“We have invested a lot of effort in this project together with #vr46ridersacademy. This collaboration has been a natural decision for both of us: we share the same philosophy, team spirit, values and principles. We are delighted to start this collaboration and I am sure that we will be able to transmit the same passion to our fans, as from now on they will have an exciting journey together”, added #pierantoniovianello, Director of #cupra Italia, on the occasion of the delivery of the cars.
The school of champions
Created in 2014 by nine-time motorbike world champion #valentinorossi with the aim of nurturing new MotoGP talent, #vr46ridersacademy is considered the school of Italy’s future motorcycling champions, with riders such as Franco Morbidelli (MotoGP), Stefano Manzi (Moto2), Andrea Migno and Niccolò Antonelli (Moto3) having passed through its ranks.
The #cupra Tribe is made up of a team of champions who share the brand’s values and aim to be the impulse of transformation. In addition to eight players from the world of padel, the brand’s members include FC Barcelona players Marc ter Stegen and Ansu Fati, actor Daniel Brühl and race drivers Mattias Ekström, Jordi Gené and Mikel Azcona, among others.
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (1)
1667x2500, 858KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (10)
3000x2000, 869KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (11)
2000x3000, 981KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (12)
2000x3000, 1MB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (2)
2500x1667, 907KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (3)
2000x3000, 1MB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (6)
2000x3000, 1MB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (7)
2000x3000, 744KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (8)
2000x3000, 751KB
CUPRA Italia official automotive partner di VR46RA (maggio 2021) (9)
2000x3000, 1MB
CUPRA Italia official automotive partner di VR46RA (maggio 2021)
2500x1667, 1MB
GetPublicPhoto
4853x3235, 3MB
Related news |
||
|
|
|
march 03, 2024
|
february 18, 2024
|
december 11, 2023
|
|
Doha. BMW M Motorsport commenced the 2024 season in the FIA World Endurance Championship with the Qatar 1812 km at the Lusail Inte... |
Bathurst. BMW M Team WRT showed strong speed at the season opener of the Intercontinental GT Challenge (IGTC) at the Mount Panoram... |
Abu Dhabi. BMW M Team WRT concluded the 2023 season in the Intercontinental GT Challenge (IGTC) with another podium finish. At the... |
Download all 
You might be interested in |
||
|
|
|
november 28, 2023
|
october 16, 2023
|
september 03, 2023
|
|
The debut season for BMW M Motorsport in the FIA World Endurance Championship (FIA WEC) is on the horizon. The release of the offi... |
Zandvoort. The final weekend of the Fanatec GT World Challenge Europe powered by AWS Sprint Cup in Zandvoort (NED) saw the BMW M T... |
Even though no BMW M4 GT3 managed to break into the top three in the Sunday race at Hockenheim for the first time this Sprint Cup ... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness