Motivation and objective
"The claim 'Are you AMG-ready?' sums up our transformation into a Performance Luxury brand. We are ready to redefine Driving Performance and open up our brand to new target groups. We combine the AMG spirit with the luxury of tomorrow's lifestyle and will thus further strengthen the fascination for the #mercedesamg brand", says Philipp Schiemer, CEO of #mercedesamg GmbH.
"AMG has such a great catalogue of amazing sports cars, it was a pleasure to create this work to celebrate that and to set the brand up for an exciting future with some cool talent," says Rankin, who photographed and directed the work.
Content concept
Visual concept and tonality
Further information in the press release to download
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