Press release
55KB
april 29, 2021 - Cupra
CUPRA optimises car customisation and accelerates delivery with the roll out of CUPRA Priority
- This #service digitalises the purchase process and reduces it to a maximum period of 21 to 30 days
- CUPRA Tracking Tool: customers will be able to monitor their car, from order to delivery, via a #digital tool
- CUPRA kicks off this #service with the two PHEV variants of the Formentor in the main European markets
- This strategic project will enhance the close relationship between the #cupra Master and the client
CUPRA continues to be the impulse of a new era in the #automotive industry by introducing new experiences. The contemporary firm is launching #cupra Priority, the customisation and fast delivery #service for members of the #cupra Tribe. The concept enables customers to personalise their own vehicle, follow its delivery process digitally and receive it at the dealership in 21 to 30 days, subject to regional administrative timings.
In order to ensure a higher value proposition and encourage demand for its electrified models, #cupra is kicking off this project by offering the two PHEV versions of the #cupra Formentor with 204PS and 245PS, which are both produced in Martorell. The plug-in hybrid variants of the #cupra Leon as well as the combustion engine versions of these two models will be added at a later stage. In addition, the #cupra Born, the brand’s first 100% electric model to be produced at the Zwickau plant, will also be part of the #service following its launch in the second half of the year.
CUPRA Priority will be progressively rolled out in the brand’s European markets. The #service is already available in Spain, Germany, Austria, Italy and Switzerland, and the Netherlands will follow in the coming months.
“CUPRA Priority will be a key factor in the successful relationship with our Tribe. This strategic project will facilitate the close relationship between the #cupra Master and the client by using #digital tools while preserving the human touch. At the same time, this #service ensures high levels of personalisation and faster delivery than the industry average, and will also enable us to optimise stock management in each market. Our ultimate goal is to provide our customers with a unique experience,” says Antonino Labate, #cupra Director of Strategy, Business Development and Operations.
With this move, the brand is forging ahead with new buying experiences, taking into account consumer habits from a new generation of drivers, personalising the experience and making it easier, faster and more transparent. Four factors set it apart: the digitalisation of the purchasing process, the customisation of the offer, production flexibility and stock management optimisation.
Further information in the press release to download
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