Press release
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march 25, 2021 - Alfa Romeo Racing
Life through racing-tinted lenses: Alfa Romeo Racing ORLEN extends its partnership with CARRERA EYEWEAR
Hinwil, 25th March 2021 – #alfaromeoracingorlen will extend its successful #partnership with eyewear specialist, CARRERA, for a fourth successive season. The Italian eyewear brand will celebrate this relationship with the unveiling of an exclusive new Special Edition collection that combines #design with technology and functionality.
The new HYPERFIT 16/CSE, which has been designed as part of the collaboration with #alfaromeoracingorlen, has a twofold nature: an optical frame and a pair of sunglasses designed for a dynamic and thrill-seeking #lifestyle, staying true to the brand’s origins rooted in the world of sports and featuring bold and distinctive #design details. HYPERFIT 16/CSE stands out with its iconic rubber hinge that makes the glasses virtually break-proof in case of impact, while offering ultra-flexibility, increased and comfortable grip and a #design that naturally adjusts to any face shape.
This latest eyewear piece will feature the iconic Alfa Romeo #racing logo at the edge of the tips and will be launched with a global promotional campaign featuring the team’s drivers, Kimi Räikkönen and #antoniogiovinazzi. CARRERA will celebrate the extension of this long-term #partnership and the launch of the Special Edition HYPERFIT 16/CSE with a collection of content pieces that will be released during the season - both online and in stores.
The Special Edition HYPERFIT 16/CSE is a perfect fit for any circumstance, within the paddock or anywhere in the world – and that`s why the #alfaromeoracingorlen team elected to use it as official eyewear for the Race Team.
The HYPERFIT 16/CSE will be available at selected optical stores from April onwards.
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