Cookie Consent by Free Privacy Policy website New Holland invites farmers to an immersive experience at YOUNIVERSE digital agricultural fair
march 25, 2021 - New Holland

New Holland invites farmers to an immersive experience at YOUNIVERSE digital agricultural fair

  • YOUNIVERSE, the first digital agricultural machinery fair designed by CNH Industrial will immerse #newholland visitors in a different reality giving a different perspective of its latest technology and products.
  • The digital fair will be running from April 9 to 18, 2021. During the 10-day #digitalevent, customers, farmers and the wider public will be able to explore the #newholland world and “meet” with the brand’s specialists.

New Holland will welcome visitors to the YOUNIVERSE digital fair in its own branded world, where it will lead them on a journey of progressive discovery of its products and latest innovations through a series of virtual landscapes. Much more than a live streaming event or showroom, YOUNIVERSE will offer an immersive, infotainment experience like no other.

Sean Lennon, #newholland Vice President Europe, stated: “Coming up with new ways to communicate with our audience is essential, especially at a time when the user experience has become increasingly important, and opportunities to meet with our customers have been severely curtailed by lockdowns, travel restrictions and the cancellation of agricultural trade fairs. The YOUNIVERSE event is an exciting new way of connecting with our customers, inviting them to join us in this virtual #newholland world, where they can interact with our products and “meet” with our #newholland experts.”

An immersive experience of the #newholland world

Visitors will be able to see a selection of products in an immersive farm setting, accessing a wide range of multimedia content, 3D simulations and full details on the machines. Other products will be on display in a dedicated show area of the brand’s YOUNIVERSE virtual world, with access to complete information.

The products featured in the immersive farm environment will include more than 20 machines, and New Holland’s latest introductions: the Big Baler 1290 in its Packer model; the CH7.70 Crossover Harvesting™ combine, the T6160 Dynamic CommandTM tractor; the brand-new W170D wheel loaders, and the new implement rangesAlso, in this area will be the record-holder CR10.90 Revelation combine and the T7.315 Heavy-Duty tractor, as well as the T6.180 Methane Power tractor, which will enter the #newholland range later in the year. 

New Holland’s live broadcast with #carlolambro, Brand President

On 12 April at 19:00 CET, #newholland will broadcast a live event on the dedicated, online YOUNIVERSE TV Channel. It will be hosted by #carlolambro, #newholland Brand President, and British television presenter Nicki Shields. They will introduce the fair, cover the brand’s latest news, and highlight the new products.

Engaging content from industry experts

Guests at the YOUNIVERSE digital fair will also have the opportunity to “meet” industry experts and take part in engaging webinars. Exclusive interviews and keynote speeches will be broadcast on  the  YOUNIVERSE  TV  Channel.  This  will  include  content  from  company  experts,  leading agricultural institutions, such as CEMA, (European Agricultural Machinery Association), the DLG (German Agricultural Society) and agrifood representatives.

Easily accessible through both an interactive website and all mobile devices, YOUNIVERSE will enable users to stay connected, cultivate and grow networks.

Free registration to YOUNIVERSE will open on April 9, 2021 at youniverse.cnhindustrial.com

Basildon, 25th March 2021