Halloween night with Abarth 595 Monster Energy Yamaha and 595 Scorpioneoro: only if you're not afraid!

Halloween chills at the wheel of the new #abarth #595monsterenergyyamaha and #abarth #595scorpioneoro.

For the well-known holiday, #abarth aims to raise a smile in its community, by putting out two humorous videos starring the two new special series themselves

With its captivating style, #abarth continues to tell its story with irony, and most of all in line with its character. Starring in two humorous videos are the adrenaline-packed #abarth #595monsterenergyyamaha and the exclusive #abarth #595scorpioneoro.

The two new special series – ironically – mock the usual Halloween tropes: a comical figure, in true horror style, wants to scare his victims as they drive both cars, but is forced to stop by the strong personalities of each and every member of the Abarthisti fandom.

Produced by the Independent Ideas creative studio at Publicis Groupe, the videos have been previewed by two teasers on Instagram before their publication on Abarth’s social media pages and can be viewed at these links: the spot for the adrenaline-packed #abarth 595 Monster Energy Yamaha here and the one with the exclusive #abarth 595 Scorpioneoro here.

The two special series are already a success as evidenced by October’s ‘scary’ mix, just one month since their launch: one out of every four #abarth cars sold is a #595monsterenergyyamaha or #595scorpioneoro.

More information, photos and videos on the new #abarth #595scorpioneoro and #abarth #595monsterenergyyamaha are available at this link.

Turin, October 30^th, 2020