Cookie Consent by Free Privacy Policy website The Car Design Awards 2020 assigned to Hyundai, Ferrari and Porsche
october 28, 2020 - Car Design Award

The Car Design Awards 2020 assigned to Hyundai, Ferrari and Porsche

The #design teams of Hyundai for the Prophecy, #ferrari for the Roma and Porsche for the #design language of its entire range were the winners of the #cardesignaward2020, the Oscar of world #automotive styling established in 1984 on the initiative of Auto&Design..

Due to the international situation and the restrictions imposed by the coronavirus pandemic, the award ceremony took place digitally and was broadcast from Turin on the #cardesignaward YouTube channel. An unprecedented milestone in the history of the award, but also an opportunity for audiences around the world to enjoy the #event.

The #cardesignaward is divided into three categories: two historic, "Concept Cars" and "Production Cars" and, since 2016, a third, "Brand #design Language", assigned to the #design team that has stood out for the consistency and transversality of its brand's formal language over the whole product range.

The winners of the 2020 edition were:

  • for the Concept Cars section, the Hyundai design team for the Prophecy project; in second place Bentley #design for the EXP 100 GT; in third place the Seat-Cupra team for the Cupra Tavascan.
  • in the Production Cars section, the award for best project went to Ferrari design for the Roma; second and third place respectively to the authors of the #porsche Taycan and Land Rover Defender projects.
  • for the Brand #design Language section, the award was assigned to the Porsche team, followed by the Peugeot and Mazda #design teams in second and third places respectively.

The winners were decided by a jury of experts in the form of journalists from the most prestigious international car magazines, so guaranteeing an objective judgment on the world car #design scene.

This is the first digital ceremony in the history of the #cardesignaward a recognition that, we would remind you, goes to the #design team that created the project: thanks to the online format, we are able to connect from all over the world and congratulate the winning team by zooming directly into the #design centre where the car or range of models that won the award took shape”, remarked Silvia Baruffaldi, Editor of Auto&Design and Chairman of the Jury.

To the winners went the trophies designed and created by Brembo, partner of the prize since its revival. "At Brembo we have a great passion for #design. We want our products always to combine style and beauty with performance, quality and durability. Even under the most extreme usage conditions, such as racing. This year for the trophies we decided to use a portion of the carbon disc we supply to all the teams in the Formula E Championship", explained Alberto Ferrari, Marketing Manager at Brembo.

Organised by Auto&Design magazine, the #cardesignaward is assigned by an international jury made up of representatives of some of the most prestigious #automotive publications in the world:

Silvia Baruffaldi (Auto&Design, Italy)
Thomas Drechsler (AutoBild, Germany)
Todd Lassa (Automobile Magazine, USA)
Stéphane Meunier (L’Automobile Magazine, France)
Luca Ciferri (Automotive News Europe, EU)
Juan Carlos Payo Calderon (Autopista, Spain)
Dhruv Behl (AutoX, India)
Tetsuya Kato (Car Graphic, Japan)
Jun Miao (MJ CarShow, China)
Kibeom Kim (Roadtest, Korea)
Paulo Campo Grande (Quatro Rodas, Brazil)
Charlie Turner (Top Gear, United Kingdom)

CAR #design AWARD 2020, THE MOTIVATIONS OF THE JURY

CONCEPT CARS, #hyundai PROPHECY
Hyundai says streamlined sedans of the 1920s and ‘30s inspired the Prophecy shape. “Nautical” inspiration came in the form of such details as the heat-extracting, propeller-style wheels. Rather than mimic a conventionally powered car, the #hyundai Prophecy has no grille between its pixel headlamps, and the pixel #design repeats with taillamps that give the rear a sports car-like flourish.

PRODUCTION CARS, #ferrari ROMA
It would be a great understatement to say that the #ferrari #design team, led by Flavio Manzoni, have done an incredible job with the Roma, which takes the lines of a traditional grand tourer and catapults it into the 21st century with a shape that’s sensual, evocative and cutting edge in equal measure.

BRAND #design LANGUAGE, #porsche
Over the years #porsche has managed to evolve one of the most iconic designs in the history of cars. Today’s range combines its enviable heritage with technological innovation to create a highly contemporary and at the same time unmistakable image in luxury sports cars. Working in concert with engineering, the #porsche #design team has also been able to adapt styling cues and proportions to the new architectures made possible by electrification.

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