Press release
426KB
may 22, 2020 - Cupra
CUPRA launches an initiative to cheer on FC Barcelona in closed-door matches
- Barça fans can send pictures to support their team
- The images will be projected on LED screens around the pitch during the home games once the #competition returns to the Camp Nou
- CUPRA global ambassador Marc ter Stegen encourages supporters to send their messages so that players can feel the warmth of the fans
- The brand wants to transmit a message of hope and positivity beyond football
UPRA has launched an initiative in collaboration with #fcbarcelona that will bring the warmth of the supporters to the Camp Nou pitch once the football #competition returns. Under the slogan ‘Let’s win this match together’, Barça’s official #automotive and mobility partner is calling on fans around the world to send in photos cheering on their team from home. These images, which can be sent through the CUPRA official website, will be projected on the LED screens located around the pitch during closed-door matches at the Camp Nou.
CUPRA Director of Strategy, Business Development & Operations Antonino Labate highlights: “CUPRA feels the responsibility of sending a message of hope and positivity to the society. Besides seeking to convey the competitive spirit and passion from the digital world to the playing field, this initiative also goes beyond football, as we want to express that despite the current challenges we will come back stronger if we act together”.
Further information in the press release to download
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