The New Relationship between Humans and Nature
We are all bearing witness to the new human-nature equilibrium now being restored in major cities. These days, the reduced traffic and number of people and vehicles passing by has to some extent resulted in the “return” of nature, which is taking back its own space. This extraordinary phenomenon raises a radical question: is this the new way for humans and the planet to interact? Is respect for the environment and its conservation the new frontier?
#500NatureChallenge
The New #Fiat 500 BEV is an ambassador for the special project #Fiat is launching today to bear witness to the new relationship between humans and the environment.
FCA's first full-electric car is a shoo-in: a zero-emissions vehicle designed to help create a better future, yet always faithful to its history and the character that has made it a worldwide icon.
The #500NatureChallenge initiative, directed at the global 500 community, was launched on the brand's official #social media channels, suggesting that users share a photo or video bearing witness to the new relationship between the city and nature. This community has become an ambassador for the new relationship between humans and nature.
An album will be made of the best photos, to be published on Instagram, entered into an online exhibition. This will enhance the message of eco-sustainability, optimism and positivity launched by the brand.
The hashtag for the project is #500naturechallenge.
Turin, April 22, 2020
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