Cookie Consent by Free Privacy Policy website "Chatting with Fiat", a new format, where the Head of Fiat answers questions users sent to the exclusive chat dedicated to the New Fiat 500
april 22, 2020 - Fiat

"Chatting with Fiat", a new format, where the Head of Fiat answers questions users sent to the exclusive chat dedicated to the New Fiat 500

  • Using a new video format shot on a smartphone at home, #lucanapolitano – Head of EMEA #fiat & Abarth Brands – is personally answering questions from potential customers’ about the New #500.
  • The video will be published twice a month, with Napolitano answering new questions each time.
  • The questions are gathered through the chat used by #fiat – a media first in the #automotive industry – to remain in contact with potential customers of the New #500.
  • The video will be distributed through #fiat official social channels.
  • This technology –for the first time in the #automotive industry – is proprietary of LivePerson, handling chats on Fiat’s behalf.
  • The first video will be uploaded here.

 

Fiat has devised a new, “more personal” communications strategy, aimed at maintaining contact between the organization and its users, in a simple, effective, and instantaneous way. One of the tools used in this strategy is “Chatting with #fiat,” a series of videos that will see #lucanapolitano, Head of EMEA #fiat & Abarth Brands, directly answer inquiries from potential customers interested in the New #500. The questions are taken from the chat dedicated to the New #500, sent by customers old and new who are interested in receiving more detailed information about Fiat's new “full-electric” model.

 

The “Chatting with Fiat” videos, to be shared with users of the chat and posted on Fiat's YouTube channel, following this link, will be shot “at home” on a smartphone, in accordance with the safety regulations currently in force. The recordings will be published twice a month, as Fiat's way to respond to subjects of common interest and distribute messages and updates related to the New #500.

 

Three questions have been selected for the first installment of “Chatting with #fiat,” the answers to which were considered relevant to a broad spectrum of users. The topics dealt with are the car's range, the pricing of the line-up, and the delivery date to the end customer. The questions have been chosen from those put by users from three countries: Germany, France, and Italy.

 

The chat dedicated to the New #500 is a first in the #automotive industry. It is a specific channel for potential customers of the New #500 – pre-bookers, i.e. those who have expressed an interest in the “La Prima,” the numbered version of the New #fiat #500, featuring a special numbered badge on the first #500 units and a “La Prima” badge for later models. The channel is also aimed at those who are interested in the car in a broader sense.

 

The system is based on proprietary technology from LivePerson, bringing together various messaging platforms, to enable customers to start and continue value-added one-to-one conversations with their end users. The project objectives cover the entire customer journey: from the information search in the pre-sales process, to purchase support, and of course customer care.

 

 

 

Turin, April 21, 2020