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march 30, 2020 - Lexus
Sales of Lexus hybrid SUVs reach quarter of a million milestone in Europe
- Lexus announces sales of its hybrid SUV/crossover models in Europe have passed 250,000 units
- Landmark total achieved at the end of February 2020, comprising cumulative sales of RX, NX and UX hybrid models since the launch of the RX 400h in 2005, the world’s first luxury hybrid vehicle
- SUV/crossover models now form the core of Lexus’ model range
European sales of #lexus hybrid SUVs have passed the milestone of a quarter of a million units. The total, recorded at the end of February, represents cumulative sales since the introduction of the RX 400h in 2005, the world’s first luxury hybrid vehicle.
Lexus was an industry pioneer in originating the concept of a luxury #suv with the launch of the original RX model in 1998. Since that ground-breaking innovation, it has introduced new models and constantly improved the performance of its market-leading hybrid electric technology. With more vehicles to choose from and growing customer demand for electrified powertrains that offer superior efficiency, growth in annual sales volumes has accelerated.
As the longest-established model, the RX large luxury #suv accounts for more than half the hybrid sales total, with 127,203 units. Now in its fourth generation, the RX has the added appeal of a seven-seat version, the RX L.
The mid-size NX, launched in 2014, has gained 101,137 hybrid sales, while the most recent addition to the line-up, the UX compact crossover, has enjoyed a strong start since its arrival in 2019 with 22,171 sales and the status of the brand’s current best-selling model.
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