Press release
190KB
march 04, 2020 - Nissan
Top female designers share the story behind the new Nissan JUKE
- Ahead of International Women's Day, Nissan celebrates the passion of two leading women in automotive design
- Nissan Design Europe designers enhance the JUKE's unique heritage and highlight its fun personality
- Through bold colour and design choices, Nissan designers curate the ultimate range in personalisation
- Nissan JUKE, a car whose design draws inspiration from people and places
LONDON, United Kingdom – Ahead of International Women's Day (March 8th), Nissan celebrates two women in design - pioneers of the bold new look and feel of the Nissan JUKE.
Drawing on more than 30 years of collective experience, Nissan Colour Manager, Lesley Busby and Nissan Colour, Material and Finish Designer, Carine Giachetti, take inspiration from the world around them, helping them to bring the colour to a masterpiece that was several years in the making.
DESIGNED WITH CUSTOMERS AT THE HEART
The first generation JUKE caused waves in the automotive world, with its beach-buggy looks in a compact footprint, it was ideal for city driving. Despite its unapologetically polarising looks, customers throughout Europe loved its rebellious attitude and fresh approach to the small car segment.
Now, with the launch of the new JUKE, its designers faced the challenge of enhancing the JUKE's unique design heritage and to elevate its fun personality. The new model reflects customer preferences as well as prevailing trends, taking striking design and fresh personalisation to a new level for buyers.
"Customer expectation for impeccable design has grown over the years," said Lesley Busby. "With the development of new digital platforms, the world is really at people's fingertips; they are more in-tune with design trends and information than ever before. It's really exciting for us to grow with that expectation and rise to the challenge, particularly with the new JUKE. We can offer customers a new level of personalisation and quality to match. That's incredibly rewarding for us."
DRAWING ON LONDON'S MULTI CULTURAL SPIRIT
Working at the central London-based car design studio - and the birthplace of the first and second Nissan JUKE - Lesley Busby and Carine Giachetti stand at the helm of driving design and colour innovation forward.
"Nissan Design Europe is right in the heart of London, so we have access to architecture – a juxtaposition of new and old – coupled with modern art and the latest in fashion. All of this sparked the inspiration behind redefining the new JUKE's appearance. This helped us hone colour options and determine what will remain in vogue for years to come," said Carine Giachetti.
Offering a new level of personalisation, the N-Design grade package ensures that drivers can make their JUKE their own. Multiple colour combinations for body, roof and interior upholstery are available. Customers can adopt their JUKE style by selecting from 21 premium interior and exterior combinations – the ultimate choice in personalisation.
The JUKE's range of interior colours and materials gives the inside of the car a premium and grown-up feel. The designers paid close attention to the soft-touch surfaces on the dashboard and door trim, as well as detailed piping on the optional Alcantara® upholstery.
The designers identified three distinctive N-Design grade personalities – Midnight, Urbaniser and The JUKE.
COLLABORATION IS PARAMOUNT IN AUTOMOTIVE INDUSTRY
"The design process is constantly evolving," said Lesley Busby. "It encompasses insights taken from different pockets of the business, from engineering and purchasing through to product planning and quality control."
"Having developed the JUKE's look and feel from the original to the new model, I'm most proud of our collaborative efforts across the business," said Lesley Busby.
Carine Giachetti added, "The beauty of our jobs is that we draw inspiration from so many people and places. For the new JUKE, we not only collaborated with Nissan Technical Centre Europe and our colleagues in Japan, but also drew influence from the vast design and art scene in London."
"When we see the car out on the road, we see all of these different ideas from our internal teams and the outside world carefully crafted in one place. It's truly a testament to the creativity and diversity of the team and makes us feel really proud to be a part of something so special," Carine Giachetti concluded.
Find out more information from the designers themselves by viewing the video on Introducing the Nissan Ariya Concept
Notes to Editors
Nissan Design Europe: Women in Design bios
Lesley Busby, Colour Manager, Nissan Design Europe
A pivotal member of Nissan Design Europe, Lesley Busby has been part of the team since it opened its doors in London 15 years ago. Busby is renowned for her work over the last decade from the original Nissan JUKE to the newest generation, launched in September 2019.
When designing the new Nissan JUKE, and with other projects she's involved in, Lesley Busby's role varies from paint colour development and textile selection to colour naming and trim. She works with her design team to narrow down an endless range of colours, fabrics and textures to develop the 21 personalisation configurations, simplifying the complexity of choice for the modern-day Nissan JUKE driver.
With 26 years at Nissan, Lesley is also more widely credited for the company's renaissance in Europe and works closely with Nissan's Design Director, Matthew Weaver, to pave the way forward for design.
Carine Giachetti, Colour, Material and Finish Designer, Nissan Design Europe
Carine Giachetti has an international design and trends background, working in Colour, Materials, Finish for more than 10 years across both concept and production cars.
Carine Giachetti was originally inspired by the world in vogue, studying fashion design in Paris and evolving shortly thereafter to focus on home interior trends, automotive concept development and style mapping. This unique intel and experience have enabled Giachetti to better interpret cultural trends, allowing her to refine and anticipate customer demands in automotive style.
Giachetti is also responsible for dressing the Nissan JUKE top-to-toe, including textile sourcing, pattern design and colour coordination.
JPG-source.Mar 4 - 10pm CEST - Nissan Juke Designers 3
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