Press release
387KB
2020 February Honda & Acura Sales - FINAL
51KB
march 03, 2020 - Honda Corporate
Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains
- American #honda trucks set new February record as both #honda and #acura Divisions set new benchmarks
- American #honda sales were up 4.2%, with trucks gaining 6% and passenger cars up 2% for the month
- Record #honda #truck sales lifted the brand 4.7% in February, with multiple models seeing double-digit gains
- Honda Civic sales climbed 11.5% in February, with Fit sales jumping 63.5%
- Acura RDX set a new February best to push division February #truck record; cars led gains, with ILX up 3.4%
| American Honda | ||||||||
Total 120,006 | Cars 52,298 | Trucks 67,708 | Total 107,742 | Cars 48,859 | Trucks 58,883 | Total 12,264 | Cars 3,439 | Trucks 8,825 |
"These are challenging times for our industry and the world, so it's gratifying to see our sales grow in February, led by strong demand for #honda light trucks, and Civic sales gains demonstrating once again that cars still matter," said Steven Center, Vice President, Auto Sales Division, American #honda Motor Co., Inc. "We will continue to maintain a disciplined approach to the market, focusing on the strength of our products rather than steep discounts, with the introduction this month of the CR-V Hybrid signaling the continued growth of our electrified vehicle lineup."
Sales Highlights
Hot on the heels of record February sales, #honda trucks gained an important new family member on March 1 with the launch of the 2020 CR-V Hybrid—Honda’s first electrified CUV.
- Honda trucks gained 6.6% for best February sales: CR-V rose 7.5%, HR-V set a new record with sales up 14.4%, Ridgeline climbed 46.8%, Odyssey led its segment; and Passport posted an all-time best February, combining with stablemate Pilot to match Feb. 2019 sales.
- With sales rising 11.5% in February, Civic showed impressive sales strength in what has been a tough market for cars.
- Honda’s hybrid sedans—Accord and Insight—both gained in February, with Accord Hybrid up 10.7% and Insight gaining 1.6% for the month.
Model Notes
Honda leads the industry in retail sales to under-35-year-olds over the past decade, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV and Odyssey the #1 minivan.
CR-V is a perennial best seller, the overall #1 CUV in America over the past 23 years, and now adds the all-new CR-V Hybrid.
ACRUA BRAND REPORTSales Highlights
The 1-2 punch of MDX and RDX delivered a February record for #acura trucks, with RDX itself setting a new February mark, while #acura cars led gains for the brand.
- February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new #acura February #truck sales record.
- ILX led gains for #acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016.
- TLX also gained for the month, up 2.2% on sales of 2,263 vehicles.
Model Notes
Every #acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.
2020 Honda HR-VTouring 003-source
6720x4480, 2MB
2020 Acura RDX A-Spec 019-source
6720x4480, 7MB
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