march 03, 2020 - Jaguar

Jaguar F-PACE gives new-generation Canon EOS System camera its first high-performance work-out

  • Jaguar has partnered with Canon to make the first film using their new 5.9K EOS C500 Mark II camera, capturing the dynamic performance of the award-winning F-PACE
  • A bespoke #fpace fitted with mobile camera crane and next-generation camera captured dramatic footage of #fpace and #fpace SVR
  • Compact and versatile Full Frame camera is powered by Canon’s new DIGIC DV 7 processor and supports 5.9K recording
  • Travelling at its 283km/h (176mph) top speed, the #fpace SVR would cover just 1.31m of ground in the time taken for the advanced Canon EOS C500 Mark II to capture a single frame
  • Watch #fpace in action here:
  • Configure #Jaguar #fpace, priced from £36,820 in the UK, at

Tuesday, 26th February 2020, Whitley, UK: #Jaguar has teamed up with Canon Europe to capture the #fpace in cinematic 5.9K clarity using the latest camera technology. Dynamic footage of Jaguar’s performance #SUV was captured during the professional debut of the new Canon EOS C500 Mark II camera.

The film captures the #fpace range – including the 550PS, V8 supercharged SVR model – and its breadth of luxury and performance. The #fpace SVR showcased its dynamic ability, courtesy of its specially tuned chassis, on the twisting hairpin bends of Velefique, southern Spain. The powerful SVR accelerates from 0-100km/h in 4.3 seconds (0-60mph in 4.1 seconds).

Jaguar worked with Canon to build the ultimate camera vehicle for the shoot. The crew rigged an #fpace with a highly-advanced Russian Arm – a remote-controlled camera crane – fitted with Canon’s new EOS camera. The vehicle was covered in a purposeful matte black body wrap to minimise reflections in the subject vehicles during filming.

Andy Hunt Cooke, #Jaguar Global Brand Communications, said: “Filming a technologically advanced and powerful #SUV like #fpace calls for a state-of-the-art camera system. It’s a privilege for #Jaguar to be the first car manufacturer to put the new-generation Cinema EOS System to the test and this film really captures the dynamic character and luxurious interior of the award-winning #fpace performance #SUV.”

Just as the professional-quality camera can be fine-tuned to suit a variety of complex filming tasks, customers can also personalise the driving experience of #fpace using Jaguar’s Configurable Dynamics. The intuitive technology allows drivers to tailor the vehicle set-up to suit their personal preference by choosing Normal or Sports settings for the suspension, throttle response, gearbox and steering.

F-PACE features double-wishbone front and Integral Link rear suspension to provide dynamic handling and comfort; attributes which helped the camera rig maintain its composure on the twisting mountain roads.

The Advanced Electronic Image Stabilisation of the Canon EOS C500 Mark II and Dual Pixel Auto Focus functionality ensured both SUVs remained perfectly in focus throughout, with the camera suspended from the highly manoeuvrable arm of the crane system.

The new camera shoots 5.9K quality footage at up to 60 frames per second. When travelling at its 283km/h (176mph) top speed, the #fpace SVR covers 78.7 metres every second, which means the performance #SUV would travel just 1.31m in the time taken for the advanced new camera to capture a single frame.

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