Lexus will return this year to Milan #design Week, the world’s largest #design exhibition, with the “SENSES ELECTRIFIED”. For their 13th year in Milan, #lexus commissioned Loop.pH, a world-renowned, London-based spatial laboratory, to present a vision of an electrified future where transportation engages and stimulates the senses. In partnership with Loop.pH, #lexus aims to create a dynamic and immersive experience which was inspired by the vision of “LEXUS ELECTRIFIED” and the LF-30 Electrified concept car, which will also be on display.
“SENSES ELECTRIFIED” will be held April 21st through April 26th, at Superstudio Più, in the Tortona district – at the heart of Milan #design Week.
Founder and Director of Loop.pH Mathias Gmachl says “We really enjoy working with the #lexus brand because it is both visionary and human centered. ‘LEXUS ELECTRIFIED’ aims to be an extension of your senses. The installation leads you on a journey through a series of immersive environments that reveal the perception-amplifying possibilities of electrification.”
In the same venue, the six finalists of the 2020 #lexus #design Award will exhibit their works in an interactive display. Now in its eighth year, the #lexus #design Award provides a unique platform for young creators to demonstrate and further develop their talents. On Press Day, April 20th, the Grand Prix winner will be selected by an international jury of renowned #design leaders working at the cutting-edge of creative media.
EXHIBIT OVERVIEW
ABOUT LOOP.PH
Loop.pH is an experimental, London-based spatial laboratory working across the fields of #design, architecture and the sciences. The studio was founded in 2003 by Mathias Gmachl and Rachel Wingfield to form a new creative practice that reaches beyond specialist boundaries. As a studio they create visionary experiences and environments that allow people to dream and re-imagine new visions for our future. Loop.pH explores the role of art and #design in public space by working outside of the gallery, museum and laboratory. Their work speculates on near and far future scenarios as a way to probe at the social and environmental impact of emerging biological and technological futures. The environments they create often synthesise living materials with digital tools, whilst exploring a new role for designers working at an urban scale. Loop.pH works with a range of clients to create brand experiences and public engagement initiatives, as well as delivering talks and workshops internationally.
Notable works include Mind Pilot for the #design Museum London in 2018, OSMO at TED2015, and the Hybrid Art Project for #lexus Russia in 2010.
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