Press release
338KB
january 15, 2020 - PSA
Evolution of Groupe PSA Global Executive Committee
Effective January 15, #yvesbonnefont will lead a study on potential synergies within a portfolio of brands. This role will cover the following:
- Brands positioning from a customer and geographical point of view
- Strategy and synergies
Yves Bonnefont will report to #carlostavares.
Béatrice Foucher, currently Deputy DS CEO, will succeed to #yvesbonnefont as DS CEO and Member of the Global Executive Committee.
Béatrice Foucher has got a strong track record in product and electric vehicles, she especially led the internationalization of product portfolios.
Carlos Tavares Chairman of the Managing Board, said: “After successfully launching DS Automobiles six years ago as the premium brand of Groupe PSA, I look forward to having #yvesbonnefont taking on this new project”.
Effective January 15, 2020, Linda Jackson will lead a study to clarify and support brand differentiation within a brand portfolio. This role will cover:
- Brand clarification and coherence of Brand messages across the Group
- Brand differentiation within a brand portfolio
Linda Jackson will report to #carlostavares.
Vincent Cobee, currently Deputy Citroën CEO, will succeed Linda Jackson as Citroën CEO and Member of the Global Executive Committee.
Vincent Cobee has a wide experience in international markets, essential for Citroën to succeed in its objective to grow internationally.
Carlos Tavares Chairman of the Managing Board said: “After six years leading the Citroën brand, establishing successfully its new positioning, increasing sales volume and market share in Europe, and preparing the international offensive, I am pleased to announce that Linda Jackson, with her great brand building experience, is taking up this new responsibility within the Group.”
Yves Logo 1 (0-00-00-00)
3600x2385, 2MB
Vincen Cobee Citroën
5760x3840, 2MB
Linda Logo 1 (0-00-00-00)
3600x2385, 2MB
Beatrice Foucher DS
3072x2048, 3MB
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