The Parisian metro station of Javel-André Citroën, which sees over 2 million travellers pass through it every year, saw itself transformed in June 2018 to accommodate a cultural setting recounting Citroën’s history on the eve of its centenary, which is being celebrated this year.
This journey into Citroën’s history, provided along with the RATP, enhances the station and engages with passengers thanks to a chronological visual creation and a tailor-made, long-term architectural development, which is located at the station’s entrance, in the passageways and on the platforms.
The story-telling, both experiential and educational, combines wall-based and digital media, with interactive screens providing access to the brand’s Citroën Origins online museum: www.citroenorigins.com.
This redevelopment, launched in June 2018, has just been rewarded at the #design Strategies Grand Prix, in the category of Environment – Signage – Museography, with the Bronze medal. This is the fourth year that Citroën has been honoured like this, through its projects like La Maison Citroën, its new city store concept, its Citroën Origins virtual museum as well as the wooden Citroën Origins miniatures.
© Copyright 2024