Cookie Consent by Free Privacy Policy website Time to Say “Au Revoir”
march 22, 2019 - Bugatti

Time to Say “Au Revoir”

Bugatti and Parmigiani Fleurier thank each other for long-time partnership

French hyper sports car manufacturer #Bugatti and Swiss luxury watchmaker Parmigiani Fleurier have announced the end of their partnership. Parmigiani Fleurier had become an official licensing partner of #Bugatti in 2004, marking the beginning of a successful and exceptionally long collaboration between the two luxury brands. From now on both brands will go separate ways in search of new business endeavors, but not without mutual respect and appreciation, proudly looking back on some of the highlights of Parmigiani Fleurier’s #Bugatti line, and wishing each other the best of luck for the future.

 

“This partnership has been very special not because of the mere time of the collaboration, but because of the constant innovation and reinvention. To stay creative and successful over such a long time is quite remarkable”, explained #Bugatti President Stephan Winkelmann. “Now we both agreed it was time to look for new stimuli, and we will make room for new partnerships. However, we want to thank Parmigiani Fleurier for these last 15 years. They will always stay part of the #Bugatti history and we wish them all the best for their future endeavors.”

 

Davide Traxler, CEO of Parmigiani Fleurier, added: “We also would like to express our thanks to #Bugatti for 15 years of fruitful partnership and the successes we achieved together. Indeed, the great collaboration we had inspired us many horological developments and mechanical wonders. Today, we are focusing on new watchmaking fields. We wish #Bugatti all the best for its future projects.”

 

The partnership between #Bugatti and Parmigiani Fleurier resulted in the creation of unique watchmaking timepieces, inspired by the modern-era #Bugatti hyper sports cars and that have become especially coveted among fine watch collectors. The highlights of the collaboration are without any doubt following Parmigiani Fleurier exceptional timepieces: the #Bugatti Type 370 inspired by the #Bugatti Veyron 16.4, the #Bugatti Super Sport inspired by the #Bugatti Veyron 16.4 Grand Sport Vitesse, the Parmigiani for #Bugatti Type 390 inspired by the #Bugatti Chiron, as well as the #Bugatti Aérolithe inspired by this legendary #Bugatti model.

 

An absolute world first, the #Bugatti Type 370 watch has completely revolutionized the way of understanding a mechanical watch since its presentation in 2004. Never yet had a watchmaking brand pulled off the feat of a transversely set movement. A unique watchmaking piece, it took no less than five years to bring the #Bugatti Type 370 to fruition, with its 374 constituent parts, and the contribution of over fifty different professions. Since its presentation in 2004, it has constantly reasserted its commercial success, becoming over the passing months one of the watchmaking pieces most coveted by collectors and fine mechanism enthusiasts.

 

The outstanding concept of the #Bugatti Super Sport became a world first with its exceptional shape and revolutionary mechanism which allows for a perpendicular time display. The exceptionally slender profile of the #Bugatti Super Sport evokes the fuselage of a wing. #Bugatti hence becomes the unmistakable signature of the Parmigiani Fleurier style, adorned with the symbolic curves of the brand.

 

A true phenomenon in the traditional watch design landscape, Parmigiani Fleurier's #Bugatti Type 390 is primarily an engine block on the wrist. No frills, no purely decorative elements: everything is focused on performance, on the essentials.

 

Related news

march 28, 2024
march 21, 2024
march 14, 2024

Bugatti supports charity Banque Alimentaire in AlsaceBugatti has partnered with Banque Alimentaire du Bas-Rhin to support the asso...

Racing legend Andy Wallace and Bugatti Bolide: when destinies cross pathsIn the realm of racing greatness, Andy Wallace’s illustri...

Setting the blueprint for all Bugatti cars that followed, the Type 35 was designed and engineered like no other, and featured worl...

You might be interested in

february 27, 2024
february 22, 2024
february 15, 2024

Celebrating the pioneering Bugatti Type 50S and its incomparable racing heritageIn 1937, Bugatti won the 24 Hours of Le Mans for t...

The Bugatti Bolide is an uncompromising thoroughbred that combines the iconic W16 and remarkable lightweighting techniques for a t...

Without equal at its launch in 1924, the epoch-defining Bugatti Type 35 secured more than 2,500 race victories during its active t...