As of this year, #Volkswagen is the partner of the DFB and the German national soccer team. We explain why the people’s #sport and #Volkswagen are an ideal match – and how soccer will help to promote broad acceptance of e-mobility.
Soccer is the people’s #sport: it is emotional and brings #people together. It is classless, unites all social strata and is popular on every continent. Around 250 million #people in over 200 countries participate in the #sport, and far more follow the major tournaments. The last World Cup in Russia alone enticed 3.4 billion viewers to their televisions – almost half of the global population.
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