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february 22, 2019 - Cupra

CUPRA Formentor: a unique concept-car for a special brand

  • CUPRA celebrates its first anniversary with the unveiling of the concept-car #cupra Formentor
  • It is the first model developed specifically for the brand
  • The new model  integrates the latest technologies to provide the most unique driving experience, with CUPRA’s high-performance plug-in hybrid engine at its heart
  • The Concept-car will make its world debut at this year’s Geneva Motor Show

CUPRA is marking its first anniversary by taking the covers off its most stunning, dynamic and eye-catching vehicle yet; the concept-car #cupra #formentor.

CUPRA’s first year of operations has proved its potential in the market, as sales in 2018 increased by 40% compared to last year, with up to 14,400 units sold. After releasing its first model, the #cupra Ateca, now the brand’s plan to double sales within the next three to five years will materialize with the unveiling of the #cupra #formentor.

Wayne Griffiths, CEO and member of the Board of #cupra, highlighted that “CUPRA’s current success is a clear reflection of the brand’s popularity in the market”. Griffiths also stated: “CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this special brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with #cupra.”

With a dazzling exterior design that instantly captures the attention, an interior that cocoons the driver and passengers and integrates the latest technologies and a powertrain that provides conscientious performance, the #cupra #formentor is a window into the future of the high-performance brand.

The vehicle brings together the benefits of a performance car with the qualities of an SUV, at a time when the CUV segment is destined to see incredible growth. It demonstrates the ambition, expressiveness and inspiration that the brand inherently holds and underlines the CUPRA’s position as a technology brand with one eye on the future.

Designed to be noticed
The #cupra #formentor is a concept-car full of character, one sculpted to emphasise its varied attributes and the last word in sophistication, one that exudes emotion.

The #cupra #formentor is closer to the ground to highlight its sportiness, with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions.

 “The #cupra Formentor’s strong design points are the beauty of its proportions, the strength of its lines, the refinement of its surfaces and the sublime colour concept. I truly believe that #cupra #formentor inspires pure desire,” said Alejandro Mesonero-Romanos, Director of Design.

The two-tone body is reminiscent of a robust all-terrain vehicle, but the #cupra Formentor’s design uses the aesthetic technique to lighten the vehicle’s silhouette. But unlike the toughened, rough finish on a traditional SUV, the #cupra #formentor uses a seamless design, greatly amplifying the vehicle’s exterior quality.

The feeling of high quality is strengthened with the integration of the rear infinite light concept that magnifies the distinctive look of the rear of the vehicle, while the overall design is heightened by the matt petrol blue exclusive exterior colour.

Interior sophistication
The #cupra Formentor’s expressive exterior design is matched by its high quality interior. The vehicle’s cabin provides a sense of modernity and sportiness with a unique take on the feel of the #cupra brand.


Further information in the press release to download

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