Press release
226KB
february 22, 2019 - Lexus
Lexus to light up Milan Design Week with 12th edition of the celebrated Lexus design event
TOKYO, Japan 21 February 2019―Today #Lexus announced its participation in the world's pinnacle #design Event―Milan #design Week * ―for the 12 th time. For more than a decade, the #LexusdesignEvent has provided visitors with an amazing experience in collaboration with some of the world's most celebrated designers who are inspired by #Lexus #design philosophy.
For this year's #Event, titled "LEADING WITH LIGHT", #Lexus has partnered with the globally renowned #design firm Rhizomatiks, known for their rich experience in the field of #design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with #Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo. Inspired by Lexus' future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics.
Visitors will experience how the innovative use of light can affect human emotions. Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 #Lexus #design Award―now in its 7 th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned #design leaders in front of the world's media.
Further information in the press release to download
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