Press release
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january 24, 2019 - Cupra
Wayne Griffiths at the steering wheel of CUPRA
CUPRA continues to forge its own path since it was born in February 2018. The brand with a distinct identity, created to captivate the most demanding motoring enthusiasts, is moving ahead at full steam in the final stretch of the year of its birth.
SEAT executive Vice-president for Sales and Marketing #WayneGriffiths has also been named Chief Executive Officer of #cupra. Griffiths will guide the team of car lovers who are working to bring the brand identity of exclusivity, sophistication and performance to an audience that is looking for special models for unique #people.
Chaired by SEAT President Luca de Meo, the other four members of the Board of Directors of #cupra include SEAT Vice-president for Finance Holger Kintscher; SEAT Vice-president for R&D Dr. Matthias Rabe; SEAT Vice-president for legal Services and Good Governance Luis Comas; and SEAT Vice-president for Sales and Marketing #WayneGriffiths.
Wayne Griffiths emphasised that “CUPRA is synonymous with sophistication and exclusivity; a brand created by car lovers and those who feel passionately about the design, sportiness and excellent performance of vehicles.” Griffiths went on to say that “CUPRA’s response is exceeding all of our expectations and we want to continue consolidating this great brand, which is winning over the most demanding car enthusiasts. Now is the time to go full throttle with #cupra.”
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