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january 14, 2019 - Citroen

New Citroën C5 AIRCROSS SUV: “the comfort class suv”


  • Recently selected as a finalist in the European election of the car of the year, New #c5aircrosssuv today unveils the advertising campaign which will support the commercial launch of THE COMFORT CLASS #suv.
  • The film shows Citroën’s new flagship braving the untamed exterior elements, playing on the contrast with its insulated passenger compartment with benchmark comfort for its 5 occupants. It is followed by the film’s signature: “Real strength comes from the inside”.
  • Broadcast in France from 3 January, a preview of this new campaign can be seen at https://youtu.be/QwrpZAtLSmw

In the film, produced with the Traction agency, the adventure is at the end of the journey, not the other way round, thanks to the many assets of the New Citroën #c5aircrosssuv: - Fitted with Citroën suspensions with Progressive Hydraulic Cushions®, neither storms nor jolts are felt in the passenger compartment, - With its three individual sliding, retractable and tilting rear seats, nobody feels cramped, - And with its Best in Class boot from 580 L to 720 L, all of the passengers can take their equipment with them, without compromising.

For Arnaud Belloni, Citroën Marketing and Communication Director: “This is a campaign inspired by the expectations of customers, listening to those who do not want an #suv solely for the image. An #suv which allows you to brave the most demanding roads while experiencing real comfort on board. Because with a comfortable journey, you arrive 100% ready to embark upon any adventure!” Rolled out in the press and digitally, the campaign will be broadcast in France from 3 January 2019, as well as in Europe, over the course of the vehicle’s commercial launches. There are two different length films: 30 and 60 seconds. In the 30-second one, two versions are presented with the illustration at the end of the film of one of the car’s strengths: on one hand its modularity, on the other the personalisation offered by New #c5aircrosssuv.

In terms of music, Citroën is once again supporting French creation by associating itself with a young, emerging band: YEAST. It is therefore their track “Black nights” which accompanies the film.

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