Cookie Consent by Free Privacy Policy website Toyota becomes Presenting Partner of the Tokyo 2020 Olympic Torch Relay
november 30, 2018 - Toyota

Toyota becomes Presenting Partner of the Tokyo 2020 Olympic Torch Relay

Toyota today announced that it has partnered with The #Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020 Organising Committee) to become the Presenting Partner of the #Tokyo 2020 Olympic Torch Relay.

Through the #Tokyo 2020 Olympic Torch Relay partnership, the company aims to bolster excitement for the Games and also empower #people across Japan including disaster-affected areas by expressing gratitude towards its stakeholders and deepen relationship with local partners through activities such as a campaign to recruit torchbearers, the torch relay itself, and related events. As official mobility partner, #Toyota will also take part in the Olympic Torch Relay with vehicles providing the lead car and showcasing exciting new mobility technologies.

Toyota's current Executive Vice President Mitsuru Kawai was appointed as a torchbearer at the Olympic Winter Games Nagano 1998 as one of the representatives of the company. Reflecting on the significance of the Olympic Torch, Kawai said: "The Torch represents the spirit of Olympism. I remember feeling the weight of the Torch from the responsibility and history it represents, when I carried it at Nagano 1998. #Toyota wants to help create an inclusive society where anyone can challenge their impossible and I can tell you that all #Toyota members are eager to join forces as a company to support the organising committee's Torch Relay concept 'Hope Lights Our Way'."

Toyota has recently supported the Buenos Aires 2018 Youth Olympic Games Torch tour providing Hilux and Prius. Also #Toyota vehicles were used in all past Japan-hosted Olympic Games #Tokyo 1964, Sapporo 1972 and Nagano 1998.