Press release
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november 26, 2018 - Infiniti
Infiniti returns to the Los Angeles auto show with a concept, crossover and craft coffee
- At the 2018 #losangeles #auto Show, #Infiniti will showcase its standout designs, premium interiors and world-first technologies.
- INFINITI's star vehicles of this year's show include the #prototype10 concept and the top-selling #QX50 crossover.
- SYPCOFFEE and Gastro Garage will fuel AutoMobility LA guests from the #Infiniti stand.
NASHVILLE, Tenn. – At the 2018 #losangeles #auto Show, #Infiniti will showcase its standout designs, premium interiors and world-first technologies. The luxury brand will also offer show-stopping coffee and torched doughnuts to the crowd at AutoMobility LA.
INFINITI's highly-publicized #prototype10 concept debuted earlier this year at the Pebble Beach Concours d'Elegance and will take center stage at the brand's 2018 LA #auto Show stand. The concept is a daring single-seat, electrified speedster – perfect for the ever-temperate LA weather – that re-imagines the classic perception with a cool, clean and forward-looking design. #prototype10 taps into the unique Californian attitude of self-expression, both in its design and its performance. The concept challenges accepted #automotive norms and has found a 'spiritiual home' in California, where its design was finished and brought to life.
The 2019 #Infiniti #QX50, unveiled during last year's LA #auto Show, will be the star of the brand's current model line-up featured at the show. The luxury mid-size crossover boasts world-first technologies, striking design and an award-winning, spacious interior. The vehicle's VC-Turbo engine, the world's first production variable compression ratio engine, delivers driving pleasure and efficiency in equal measure, transforming on demand.
"An #auto show in the entertainment capital of the U.S. is the right venue for a show-stopping vehicle, which is why we've chosen to bring the stunning #prototype10 concept to this year's show," said Mike Colleran, Vice President and Head of #Infiniti Americas. "Los Angeles is one of our most important markets in the U.S. and we look forward to showing off the new #QX50 and our other core production models as well."
Additionally, #Infiniti tapped specialty gift coffee company SYPCOFFEE and Gastro Garage, an LA-based pop-up dining experience, to fuel AutoMobility LA attendees. Nashville-based SYPCOFFEE was founded by former longtime #Infiniti executive Craig Margolius. Each drink on the menu is named after #Infiniti vehicles and features unexpected flavors. Gastro Garage marries blowtorches and brioche to create their signature "gastro tanks" – toasted brioche doughnuts with nitrous foam and torched toppings.
2019 INFINITI QX50 Exterior Photo 01.JPG
4000x2667, 2MB
INFINITI Prototype 10 Photo 06.JPG
4000x2668, 3MB
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