december 13, 2018 - Peugeot

PEUGEOT Cycles launches Lifestyle clothing line

Wed, 21/11/2018 - 04:00

For cycling fans, #Peugeot is launching a new clothing line designed by #Peugeot Design Lab. For the new collection, the studio's designers have reinterpreted #Peugeot Cycles famous black and white chequerboard and classic logos. The new line is available now at PEUGEOT’s online store.

The #Peugeot Lifestyle collection is expanding, with seven new articles of clothing from the #Peugeot Cycles label. For fans on the brands long and storied history, two new LEGEND short-sleeved T-shirts. Aficionados of PEUGEOT’s modern bicycles find garments with a technical sports fabric : a short-sleeved polo shirt with a zipped collar, together with two casual T-shirts, one short-sleeved the other long-sleeved.

To create the collection, the designers at #Peugeot Design Lab drew on the over130-years of #Peugeot Cycles history. The dynamic lion of the black LEGEND T-shirt is a fresh take on the logos that have symbolised the brand since 1885. The broad horizontal chequerboard encircling the white LEGEND T-shirt and the sleeveless padded jacket are a nod to PEUGEOT’s legendary racing liveries.

The new articles extend the #Peugeot Lifestyle clothing collections. They are available at the online store priced from €20 to €65, including VAT.

Discover all of the products in the #Peugeot lifestyle store at https://boutique.Peugeot.com

Full information about #Peugeot Design Lab is available at www.Peugeotdesignlab.com.

Go behind the scenes of the #Peugeot Design Lab projects on Instagram: @Peugeotdesignlab

Find #Peugeot Design Lab on Facebook: www.facebook.com/Peugeotdesignlab

 

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