Press release
393KB
november 20, 2018 - Seat
15,000 kg of cement to turn the Arona into a sculpture
- Portuguese artist #alexandrefarto draws inspiration from the design of SEAT’s most urban SUV to create a unique piece
- 15 tonnes of cement, steel, silicone and fibreglass was used on this artwork
- On display in the Urban Contemporary Art Museum in Cascais, the sculpture aims to immortalise the lines of the car
“Iwanted to somehow immortalise the design of a car”, admits #alexandrefarto, better known as Vhils. This Portuguese street artist has created one of his latest works, ‘Tangible’, a sculpture made with 15 tonnes of cement that reinterprets the design of the #seat #arona. This is how he carried out the design and production process of this unique piece, which took a year to complete.
- Three months to design the initial mould in 3D: In the same way as car designers, this internationally recognised artist begins his projects with pencil and paper, and later confirms their feasibility using virtual technology. “I had never worked with a car before and had wanted to do just that for quite some time, so this collaboration has been a fantastic opportunity for me, a seamless connection”, he assures.
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 001 HQ
5760x3840, 2MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 002 HQ
5248x3499, 12MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 003 HQ
1920x1080, 485KB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 004 HQ
5120x2880, 4MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 005 HQ
3157x2105, 2MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 006 HQ
5760x3840, 4MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 007 HQ
5760x3840, 3MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 008 HQ
5760x3840, 11MB
15000-kg-of-cement-to-turn-the-Arona-into-a-sculpture 009 HQ
5760x3840, 12MB
Related news |
||
|
|
|
may 18, 2023
|
july 14, 2021
|
july 12, 2021
|
|
SEAT continues its collaboration with SEAQUAL INITIATIVE to drive innovation and the circular economy, while preserving the Medite... |
Updated exterior look for the new #seat #ibiza and #seat #arona: 100% LED headlights as standard as well as the model’s name embos... |
The urban SUVs exterior character is updated - especially with the new Xperience trim - to give it an increased off-road aesthetic... |
Download all 
You might be interested in |
||
|
|
|
april 06, 2021
|
december 05, 2018
|
september 28, 2018
|
|
The #ibiza is an iconic model for the brand and a big part of its success with sales totalling close to 6 million units since its ... |
SEAT's vehicles have once again been awarded the top #safety rating from testing organisation Latin NCAP. Both the #Seat #ibiza an... |
The #arona is the first #SUV worldwide to be equipped with a compressed natural #gas powertrainThe #arona TGI integrates three CNG... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness