Surprise at EIMCA 2018, the international motorcycle trade fair in Milan. The Austrian KSR Group announces that it has purchased the traditional Italian brand "Malaguti" and presents a product range available from the beginning of of 2019.
The #malaguti company was founded in 1930 by Antonino #malaguti in San Lazzaro di Savena, a suburb of the traditional university town of Bologna, as a bicycle dealership and repair shop. The passionate cyclist began to make his own bicycles soon afterwards. From 1949 onwards, #malaguti built bicycles with auxiliary engines, soon after that also small motorcycles, finally also scooters.
In contrast to other manufacturers, #malaguti refused to participate in the arms race of motorcycle manufacturers with increasingly larger and more expensive models. For #malaguti, sportiness and dynamism were not something for expensive racing sport commitment but a component of all motorcycles, which have attracted the young public above all. Just as the centuries-old City of Bologna traditionally acts as a magnet for young students from all over the world, the traditional motorcycle manufacturer has always felt committed to young motorcyclists and #scooter drivers from all over the world.
The Austrian KSR Group is now re-defining the traditional brand. The programme shown is fully committed to the "Spirit of Bologna" and offers dynamic and reliable motorcycles and scooters for a young, urban audience.
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