Hyundai Motor Wins “Red Dot: Brand of the Year 2018”

Hyundai Motor is the most successful brand at the #reddot Award 2018
Hyundai recognized for innovative design solutions, quality of design and brand management expertise

Hyundai Motor has triumphed again in #reddot Awards with the honorary title “Red Dot: Brand of the Year 2018”.

Hyundai Motor has triumphed again in #reddot Awards with the honorary title “Red Dot: Brand of the Year 2018”, adding to its five previously received Communication Design accolades for 2018 for its creative and innovative design.

The #reddot Award is one of the most highly-respected international design competitions in the world, and the “Red Dot: Brand of the Year” is awarded to the brand that has come up with innovative and creative design on a particularly high level. This year it took into consideration Hyundai’s innovative design solutions, quality of design and brand management expertise.

It is an honor to be selected as the #reddot: Brand of the Year 2018. We are humbled to receive such an accolade, as this award is a validation that we are on the right track and it is an impressive milestone for our brand image. This should encourage us to push harder in our approach and be a stepping stone for more creative and innovative projects in the future so that our brand can truly be loved by all.

Wonhong ChoExecutive Vice President and Chief Marketing Officer at #Hyundai Motor Company

The official ceremony honoring the award will take in Berlin, Germany on October 26.

In a highly saturated market, #Hyundai succeeds in repeatedly addressing its customers in a creative manner, and manages to convey the technical background of its cars in a universally comprehensible way. The company’s innovative design approaches are both creative and high-quality, providing customers with a unique, one-of-a-kind, 360-degree brand experience.

Prof. Dr. Peter ZecFounder and CEO of the #reddot Award

In August, #Hyundai Motor set the all-time record for #reddot Awards in the company’s history, winning four Red Dots and three “Red Dot: Best of the Best”. #Hyundai won awards for its Solati Moving Hotel, #Hyundai Pavilion, Genesis Gangnam, Genesis Sound Design, Pioneer Film and Safety Hologram in their respective categories, including Retail Design, Sound Design, Spatial Communication, Film & Animation and Interface & User Experience Design.

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