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october 09, 2018 - Seat

Audi A1 production starts at SEAT in Martorell

Production of the #audia1 is already underway in #Martorell. The new sporty compact model is being made exclusively at the #Seat plant and distributed to all the markets where it is sold, making a positive contribution to increasing the factory’s export volume, which is already above 80%.

Audi allocated the A1 to #Martorell following the production success of the Audi Q3. Production of the Audi Q3 started in mid 2011. Since then until last July almost 800,000 units were manufactured in #Martorell. This figure even exceeded primary expectations. The previous generation of the #audia1 was made in Brussels, while the new Audi Q3 is now being made in Hungary’s Györ factory. 

SEAT Vice-president for Production and Logistics Dr. #christianvollmer explained that “having the manufacture of the #audia1 allocated here at #Martorell is an acknowledgement of the excellent work carried out by the #Seat #Martorell team on the production of the Audi Q3 in recent years. The #audia1 will be made under the highest quality standards, confirming the Audi Group’s commitment to the #Martorell factory as a strategic production location for the Volkswagen Group’s global network.”

Peter Kössler, Board of Management Member for Production and Logistics at AUDI AG: “Over the last years, the #Martorell plant with its highly qualified employees has produced our Audi Q3 and made this model a great success. The plant has gained a lot of experience with our extremely quality-oriented Audi production system. Therefore, #Martorell is for us the ideal place to manufacture our new #audia1, one of our strategic pillars in this segment.”

Further information in the press release to download