Hankook Tire holds the ‘Design Insight Forum’, an innovative display of future technology

The ‘Design Insight Forum’ raises discussions on the core competitiveness of the future mobility industry and opens ways to generate more value. It is the first unveiling of the award winning works of ‘2018 Design Innovation’ that looks to the future of driving in 2035.

Seoul, Korea / Neu-Isenburg, Germany, September 24th, 2018 –– Last week premium tyre maker #hankook held the ‘Design Insight Forum' at its global R&D centre Technodome in Daejeon, Korea, where topics including the future of mobility and the tyre industry were discussed.

Hankook Tire has been holding the ‘Design Insight Forum’ every year since 2004 under the theme of future driving. Interactive seminars are held between external and internal experts on creativity and innovation. This year, the forum sees the unveiling of the award winning works of ‘2018 Design Innovation’ under the theme of ‘Extending Future Life Beyond Mobility’.

The Design Innovation is an R&D project of #hankook Tire held every two years in collaboration with the world’s renowned design universities to propose a vision for the future driving and provide a solution through tyres. This year, 19 industrial design students from the UK’s prestigious Royal College of Art (RCA) worked with #hankook Tire to suggest a tyre system that can generate value and is fit for future driving in 2035.

Further information in the press release to download