Cookie Consent by Free Privacy Policy website BMW to host various programs during Frieze London 2018 BMW Open Work and new BMW 8 Series Coupe to be presented at BMW Lounge
october 03, 2018 - BMW

BMW to host various programs during Frieze London 2018 BMW Open Work and new BMW 8 Series Coupe to be presented at BMW Lounge

London/Munich. From October 5 to 7, 2018, Frieze London will open its doors in Regent’s Park for the 16th time, with preview days on October 3 and 4. The main section of the fair will be host to around 160 international galleries staging solo and group exhibitions of contemporary artists. As one of the fair’s long-term partners, #BMW will welcome visitors to its new #BMW Lounge space and flank the fair’s opening days with a diverse program. As in previous years, #BMW will also provide the limousines of the VIP shuttle service transporting the fair’s VIP guests.

BMW Art Talk with Tim Marlow and Christian Marclay

To celebrate the opening of Frieze London 2018, #BMW will host an art talk at the brand- new White City House. Tim Marlow will share his “60 minutes with Christian Marclay” with an interested crowd to gain rare insights into the artist’s way of working. Since 2014, Soho House and #BMW i have been cooperating internationally in the creation of events and experiences focussing on contemporary art, innovation and design.

BMW Open Work by Sam Lewitt

When the fair will open its doors on October 3, the #BMW Lounge will also open. Apart from a new location and updated design, the company is excited to showcase the second instalment of #BMW Open Work by Frieze, a major artistic initiative bringing together art, design and technology in pioneering multi-platform formats. Curated

by Attilia Fattori Franchini, US-based artist Sam Lewitt will unveil CORE (the “Work”), partly an installation focusing on motor engineering and technology, to conceptually and physically explore the production cycle of a #BMW engine. Lewitt’s work is the result of a rich dialogue with #BMW engineering and design experts. An avant-garde approach to motor engineering and research is also the focus of the new #BMW 8 Series Coupe (combined fuel consumption 10,5 – 5,9 l/100 km*; combined CO2 emissions: 240 – 154 g/km*) on exclusive view in the other half of the lounge space. Via a fan, Lewitt creates a circulating dialogue between the two spaces, fostering an active exchange between the vehicle and the sculptural installation.

Apart from unfolding as an installation in the lounge, CORE (the “Work”) also comprises an online presence at closed_core.com and a soundscape in BMW’s Courtesy Car Service at the fair. The soundscape LEISURE (the “Work”) was created in close collaboration with composer Renzo Vitale who also works as an acoustic engineering specialist and sound designer for #BMW. All visitors keen on delving deeper

into Lewitt’s artistic process are invited back to the #BMW Lounge on October 4 in the afternoon where he will speak with Fattori Franchini on #BMW Open Work and his creation. The talk will be moderated by Thomas Girst, Head of #BMW Group Cultural Engagement.

Launch of 5th BMW Art Guide

On occasion of Frieze London, #BMW will also launch the 5th edition of the #BMW Art Guide by Independent Collectors on October 4 in the morning at the #BMW Lounge. Christian Kaspar Schwarm from Independent Collectors will present the new edition and will discuss “Collecting & Beyond” with Patrizia Sandretto Re Rebaudengo and Alexander V. Petalas. The expanded new edition of the #BMW Art Guide, a one of a kind guide to private collections accessible to the public worldwide, illustrates 270 collections in