Press release
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september 19, 2018 - Hyundai
Hyundai Motor to Develop Holographic AR Navigation with Strategic Investment into WayRay
Press release available only in original language.
- Holographic AR display system to help enhance customers’ in-car experience
- Company to expand AR technology application beyond navigation system
- Partnership will accelerate the advent of the next generation of connected vehicles
- Strategic investment supports Hyundai’s development of disruptive technology innovation to achieve its vision for future mobility
SEOUL, Sept. 18, 2018 – #hyundai Motor Company today announced a new strategic investment into Swiss deep-tech startup WayRay AG to expedite the development of holographic augmented reality (AR) navigation system for future vehicles, aiming to implement it to its mass-produced vehicles as early as 2020.
This #partnership will help #hyundai achieve its vision for future mobility, whilst providing drivers with a brand-new value, merging state-of-the-art visual technology and in-vehicle infotainment systems.
“WayRay has remarkable expertise in both hardware and software development for holographic AR display systems. The Hyundai-WayRay collaboration will help us establish a brand new eco-system that harnesses AR technology to enhance not only navigation systems, but also establish an AR platform for smart city and smart mobility, which are #hyundai Motor Group’s new business interests which will provide innovative customer experiences,” said Dr. Youngcho Chi, Chief Innovation Officer and Executive Vice President of #hyundai Motor Group.
Further information in the press release to download
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