Press release
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september 13, 2018 - Jaguar
Jaguar unveils unique Clay Model for Scotland’s first design museum
Press release available only in original language.
- New V&A Dundee design museum opens with full-size clay model of Jaguar’s game-changing all-electric I-PACE
- I-PACE was designed by world-renowned Scottish designer #iancallum, #jaguar Director of Design
- Model showcases the skill and craftsmanship fundamental to Jaguar’s design process
- First V&A museum built outside London celebrates Scotland’s outstanding design achievements
Whitley, UK, 12 September – A bespoke full-size clay model of the #jaguar #ipace, created by the brand’s world-renowned designer #iancallum, is to take centre stage at Scotland’s first dedicated design museum.
The #ipace exhibit will be unveiled on 15 September at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present.
The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle as well as the steps followed to create all new Jaguars.
Further information in the press release to download
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