Press release
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august 30, 2018 - Volkswagen
Beetle Sunshine Tour to Wolfsburg 2018: Community celebrates the 20th birthday of the New Beetle
The #beetlesunshinetour is the largest meeting of the #beetle, New #beetle and Käfer community in Europe. For the first time, the festival in 2018 will not take place in Lübeck, but in Wolfsburg and thereby in the heart of the #volkswagen world. For good reason, because the New #beetle presented in 1998 is celebrating its 20th birthday and because it was the impetus for the first #beetlesunshinetour in 2004. The organisers have therefore moved the meeting to the Autostadt without further ado. That's why the motto is "Beetle Sunshine #tour to Wolfsburg". It starts on 8 September at 10:00 a.m. Highlight: a convoy of all participating Beetles, New Beetles and Käfer right through the centre of the #volkswagen plant.
The #beetlesunshinetour has its origins in the Lübeck district of Travemünde, directly on the Baltic Sea. Gaby Kraft, the inventor and organiser of the #beetlesunshinetour, lives there in Schleswig-Holstein. Fourteen years ago she initiated the first #tour with 60 participating vehicles. Gaby Kraft: "It was quite easy. I bought myself a #beetle back then. I asked myself: I can't be the only one who's enthusiastic about this car. There must be others. So let's try to organise a meeting up here in the north." And that's how it happened.
Although it remained informal, the #beetlesunshinetour has long since taken on another dimension. In 2017, there were more than 700 registered Beetles, New Beetles and Käfer and around 4,000 participants. The organisers limited this enormous number of vehicles to 200 cars in 2018, as otherwise the convoy would have exceeded the organisational limits of the planned plant procession. In less than three hours after the online announcement of the #beetlesunshinetour 2018, all of the available starting places for this year's #tour were allocated.
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