Nissan inspires students in India with "Roots of Design" initiative

Spearheaded by Nissan Design along with Alfonso Albaisa, the program is aimed at inspiring different perspectives towards design

Chennai, India – With an objective to encourage children worldwide to explore career opportunities in arts, design and creativity, Alfonso Albaisa, the senior vice president for global design at Nissan Motor Co., launched the "Roots of Design" program in India at Chennai Public School, Anna Nagar Campus in Chennai.

After successfully engaging with aspiring students across schools in Dubai, Bangkok, Singapore and Beijing, Nissan is proud to introduce the initiative for the first time in India.

Spearheaded by Nissan Design along with Alfonso Albaisa, the program is aimed at inspiring the next generation of creators and developing a different perspective towards design and creativity to solve new problems in the automotive industry.

The stimulating session by Alfonso was attended by a packed auditorium of students from Class 11th and 12th at Chennai Public School, their parents and staff members.

Albaisa shared the story of his illustrious career with the students, providing them with a first-person example of the exciting opportunities that a career in design can offer. He also gave an overview of the history of automotive design, Nissan's design philosophy, and the future auto industry trends like artificial intelligence and automation.

"The world around us is changing fast and so is the auto industry," Albaisa said during a session. "The cities we live in are becoming smarter and more connected. This in turn is affecting how consumers engage with objects around them and how they view mobility solutions to address their needs."

"Designers will play a key role in what the future looks like, not just in the auto industry, but across technology, infrastructure, electronics, consumer durables, etc.," he said. "Through Roots of Design, we are opening the doors to the world of design and the numerous opportunities it offers for aspiring students across the globe."

A report by British Council in partnership with Design Council of India pegged the potential of market for design in India to touch INR 188.32 billion (GBP 1.43 billion) by 2020*. Only about a fifth of this market is currently being tapped. The fact that from a handful in 2010, the number of design institutions has grown to over 70 by 2016 is a testimony to the growing need talent in this industry.