Cookie Consent by Free Privacy Policy website Hyundai Preps for the All-New Veloster's Appearance in Marvel Studios' Ant-Man and The Wasp with a Fully Integrated Marketing Plan
june 12, 2018 - Hyundai

Hyundai Preps for the All-New Veloster's Appearance in Marvel Studios' Ant-Man and The Wasp with a Fully Integrated Marketing Plan

  • New Ant-Man and The Wasp-Inspired #Hyundai Commercial Captures an Awkward Stoplight Exchange Featuring the All-New 2019 #veloster Turbo
  • Enlarged, Packaged Toy #veloster On Display at the World Premiere of #Marvel Studios’ Ant-Man and The Wasp
  • Hyundai Gives #Marvel Fans in Los Angeles a Chance to Attend an Exclusive, Early Screening

FOUNTAIN VALLEY, Calif., June 11, 2018 – The all-new #Hyundai #veloster will be making its Hollywood debut in #Marvel Studios’ Ant-Man and The Wasp and #Hyundai is suiting up to give fans an action-packed experience. Leading up to the July 6 release, #Hyundai is tapping into Ant-Man’s superpowers with a fully integrated marketing plan that includes new commercials, an interactive sweepstakes and much more.

“Having our all-new #veloster immersed in the #Marvel Cinematic Universe is a great way to entertain consumers and showcase the vehicle’s stylish design and performance capabilities to a massive audience,” said Dean Evans, CMO, #Hyundai Motor America. “We wanted to take full advantage of this collaboration by engaging fans and providing them with experiences beyond the big screen.”

“There’s so much fun to be had with this #film, which is why we’re elated about the approach that #Hyundai has taken with their campaign,” said Mindy Hamilton, Marvel’s SVP of Global Partnerships & Marketing. “The humor is there, the heart is there, and the creativity is firing on all cylinders because they’re experimenting with the same sizing and scale gags that our heroes encounter all throughout the movie.”

Hyundai’s Ant-Man and The Wasp Broadcast Creative

Starting on June 11, #Hyundai will air the new Ant-Man and The Wasp-inspired ad “Stoplight Standoff” on U.S. broadcasts. Two police officers and a #veloster driver exchange in a very awkward standoff at a stoplight, as they each think the other is suggesting a race. Little do they know, a tiny #veloster based on the vehicle featured in the movie is the cause of confusion and is burning rubber between their cars, showcasing the car’s cool and aggressive look. The new spot was shown for the first time globally at Hyundai’s display at the Busan Motor Show in South Korea on June 7.