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june 01, 2018 - Ferrari

Passione Ferrari Tour UAE 2018

Press release available only in original language. 

Passione #Ferrari #tour UAE, Ferrari’s exclusive driving #Event, took place from 4th to 6th May. It was designed to give #Ferrari owners an exquisite and thrilling driving experience. A total of 13 #Ferrari GT cars, driven by clients from all across the Far East region, explored some of the most beautiful routes in the UAE.

The Ferraris covered a journey of more than 650 km over three days. On the first day, the drive started in #Dubai from where the cars set off to explore this wonderful region. Participants travelled along some of Dubai’s loveliest roads through places of breathtaking beauty, including the Burj Al Arab where the convoy stopped to have lunch at the top of this iconic palace overlooking the Gulf of #Dubai, before heading off deep into the Sharjah desert to a place called the Fossil Rock, a name derived from the presence of many former sea creatures and flora immortalized into the rock millions of years ago when water covered much of Arabia. Dinner was held at a restaurant situated right in front of the Burj Khalifa, the world’s tallest building, where the guests enjoyed a spectacular light show and the #Dubai Fountains.

On the second day, the participants drove towards Jebel Jais, a mountain in Ras Al Khaimah considered the highest point of the UAE. This was the most memorable highlight of the trip for most of the participants. The Ferraris made a dramatic road ascent up Jebel Jais, judged to be one of the most thrilling mountain driving experiences in the world. The twists and turns of the road and the unrivalled views, fueled further by the power and performance of the #Ferrari fleet, unleashed an unparalleled spectrum of emotions in the group, with memories to last a lifetime. The drive downhill was equally, if not more, thrilling. They then made their way back to the hotel for a traditional dinner under the star-lit desert skies, for an evening filled with traditional Arabian hospitality.

On the last day, the convoy made their way from Ras Al Khaimah to Abu Dhabi, making a must-stop at #Ferrari World Abu Dhabi for lunch, followed by a #tour of the Louvre Abu Dhabi before making their final stop at the hotel. While their cars had their well-deserved rest, the participants enjoyed a special Asian dinner, watching the beautiful sun set over the Sheikh Zayed Grand Mosque, an architectural work of art. The dinner was also a time of celebration where winners from various categories were announced, including the Best Dressed, Best of the Best Shot, Best Coin Photo, Winner of Enzo #Ferrari Quiz and Overall Standing. Congratulations to all the winners and participants!

Ferrari has once again demonstrated its ability to create moments that keep the Prancing Horse legacy alive. It was a #tour filled with passion and friendship organized to intensify togetherness and broaden the driving insights of the owners. Through this, the #Ferrari owners from the Far East region have become closer friends. This experience of driving together is yet another milestone #Event to enhance the passion they all share for #Ferrari, which certainly left an endearing memory for the participants.