Comunicato stampa
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Press release
660KB
may 31, 2018 - Seat
SEAT joins in the rhythm of Primavera Sound
SEAT is collaborating for the second year in a row with #primaverasound, which returns tomorrow for its eighteenth edition to fill every corner of Barcelona with music. The carmaker is a strategic partner of a festival that has become a worldwide reference, and with this move takes a further step in its commitment to modern music with international reach. In addition and for the first time, the agreement includes sponsoring the NOS #primaverasound, which is being held in Oporto from 7 to 9 June and which last year attracted more than 90,000 spectators.
At this year’s edition, #seat is going to carry out various actions linked to street art to bring a colourful approach to the festival. Six international artists are going to co-create a mural inspired by Barcelona on the 55-metre wall standing at the entrance of the venue. #seat is also sponsoring the main stage for the concerts and a grandstand for the spectators featuring street art displays. In addition, with the aim of providing added value to the public, there will be an on-site shuttle service for easy mobility during the festival.
Another novelty will be the #seat Village, a publicly available space for artistic and musical expression where the most nostalgic can relive the musical roots of #primaverasound. With the help of an on-demand professional DJ, in reality a robot, fans can request songs and music genres which date back to the beginnings of this #event. In this venue, a total of six DJs from Spain, Mexico, Germany, Italy and the UK will be mixing live to add more flavour to the festival and entertain the crowds.
Further information in the press release to download
SEAT PrimaveraSound 004 HQ
2244x1496, 2MB
SEAT PrimaveraSound 006 HQ
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