Bicester Heritage, #oxfordshire, 25thApril 2018 – As plans gather pace for the Land Rover Legends show coming up on the 26th of May, the event has received an extra boost this week with official support confirmed by Jaguar Land Rover Classic from its ‘Classic Works’ HQ in Coventry.
A number of special products and features are set to appear as part of the official Land Rover Classic display at the show, and more details on this exciting news will be revealed in the coming weeks.
Further star cars and exclusive appearances are being confirmed daily, with the latest being a trio of symbolic ‘firsts’ in the evolution of the #rangerover marque.
The #rangerover ‘In Vogue’ first series introduced in 1981 marked its first foray in to the worlds of fashion, style and luxury, in a historic partnership with Vogue magazine. A number of new features for the 2-door #rangerover were ready for introduction by late 1980, and to ensure appropriate attention was paid to the enhanced specification, the limited edition ‘In Vogue’ was born. In the March 1981 issue of the world-famous magazine, a full eight-page advertisement entitled Rendez-vous à Biarritz featured the ‘In Vogue’ #rangerover alongside Jaeger’s spring fashion collection. This was a very innovative promotional partnership at the time, and paved the way for many such sponsorships and placements that followed.
Several hundred first series ‘In Vogues’ were sold in the UK and overseas, all in a special Vogue Blue paint with double pin-striping. Luxury new features for the interior included walnut door capping, a picnic hamper, radio cassette player and carpets throughout (marking the beginning of the end for the Range Rover’s traditional vinyl flooring that could simply be ‘hosed out’ when requiring a clean). The Vogue was born, and continues to this day.
Further information in the press release to download
The 1981 Range Rover 2 door In Vogue. This car has done only 25000 miles from new and was in the hands of the first owner and his son for over 25 years. Credit Dunsfold Collection Archive
The 1990 Range Rover CSK. This model is Number 1 of 200 and has just 24000 miles on the clock. Credit Dunsfold Collection Archive
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