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march 08, 2018 - Rolls Royce

Rolls-Royce art programme to premiere new work by artist Dan Holdsworth at Geneva Motor Show

Rolls-Royce Motor Cars is delighted to announce that as part of its Art Programme, a new work by artist #danholdsworth will be premiered at the 2018 #genevainternationalmotorshow, between 8th-18th March. Three cinematic screens will be incorporated into the marque’s suite, exhibiting previously unseen work by one of Britain’s foremost photographic artists.

In Holdsworth, Rolls-Royce finds an artist with a restless fascination of capturing not only the perfection of nature, in this case in the form of vast expansive landscapes, but also a desire to depict these landscapes in the most technological and precise manner. These attributes resonate with Rolls-Royce, echoing the brand’s constant desire to innovate, to advance and to further the realms of precision in each and every Rolls-Royce motor car.


Dan Holdsworth’s Acceleration Structuresallows the viewer to see Europe’s most sublime but inhospitable landscapes in radically new ways through advanced technology, underpinned by scientific research and personal endeavour and adapted to create art. The artist uses photogrammetry, mapping and extracting spatial co-ordinates, to realise a three-dimensional wireframe creating a stunning X-ray effect of three Mont Blanc Alpine glaciers, namely Argentiére, Bossons and Bionnassay. The glaciers are geo-mapped using scientific instruments at the very fore of their field.




More information on the press release