Press release
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december 14, 2017 - Mclaren
One remaining McLaren Senna raises £2 million for the Ayrton Senna Institute
- Final and one remaining build allocation for new track-concentrated #Mclarensenna auctioned at private event for #Mclaren customers
- £2 million raised for the #ayrtonsenna Institute, a non-profit organisation dedicated to providing education for nearly two million unprivileged children and youngsters
- New #Mclarensenna is the ultimate #Mclaren track car, legalised for the road
Intensive bidding throughout a spirited auction at a private event for #Mclaren customers saw the final and one remaining build allocation for a new #Mclarensenna raising an astonishing £2 million for underprivileged children and youngsters in Brazil.
Revealed to the world online at 00:01 on December 10, 2017, the #Mclarensenna is the most extreme road car to date from #Mclaren #automotive. Designed, engineered and developed with the single-minded purpose of being the ultimate #Mclaren track car legalised for the road, the #Mclarensenna is the purest expression yet of the #Mclaren ‘form follows function’ design philosophy.
The last of the 500 build allocations was discretely held back to be auctioned at an annual event for passionate devotees of the #Mclaren brand and its cars. With guests believing that every example of the new #Mclarensenna had been allocated, excitement was palpable when the surprise auction was announced. Fierce bidding saw auctioneer Max Girardo kept on his toes before the gavel fell at £2,000,000 excluding taxes – more than three times the UK list price of the new #Mclarensenna.
“The #Mclarensenna is the personification of McLaren’s motorsport DNA, designed without compromise to excel on a race circuit, but legalised for road use,” explained Mike Flewitt, Chief Executive Officer, #Mclaren #automotive. “Only 500 will be built and to raise such a significant sum at auction for a cause as worthy as the Instituto #ayrtonsenna – the foundation that cherishes the legacy of one of McLaren’s greatest Formula 1 racing drivers – is both a genuine pleasure for #Mclaren and a testament to the desirability of our new Ultimate Series car.”
The indomitable spirit of #ayrtonsenna has always been alive at #Mclaren – with whom he won all three of his Formula 1 World Championships – and the #Mclarensenna will further amplify his global legacy and link to the #Mclaren brand.
“Raising this amount of money for the Instituto #ayrtonsenna is a wonderful result for our collaboration with #Mclaren #automotive,” commented Viviane Senna da Silva Lalli, Ayrton's sister and mother of racing driver and #Mclaren ambassador, Bruno Senna. “The Senna family has a long-standing association with the #Mclaren brand and when the idea of a new model in the #Mclaren Ultimate Series taking Ayrton’s name was raised, we were immediately interested to explore the possibility. Now that the #Mclarensenna has been revealed, we can say publicly how happy we are to be a part of this project.”
The legendary Brazilian Formula 1 racing driver was renowned for his exceptional powers of concentration and single-minded focus on being the best on the track. The ambition is the same for the #Mclarensenna, the driver hardwired into the dynamic experience the car delivers, every sensation that comes from driving at speed precisely communicated to ensure complete control.
With a 4.0-litre twin-turbocharged V8 engine producing 800PS (789bhp) and torque of 800Nm (590 lb ft) – the most powerful road car internal combustion engine ever created by #Mclaren – and a lightest dry weight of only 1,198kg*, the #Mclarensenna is ferociously quick. More importantly, the aerodynamic qualities and RCC II RaceActive Chassis Control hydraulic suspension of the car ensure that it has incredible circuit ability: the ambition for the #Mclarensenna is for it to be the best road-legal track car, setting a new benchmark for track prowess.
“Our family is extremely proud of the naming of the new Ultimate Series #Mclaren. This is the first project that really connects with Ayrton’s racing spirit and performance and the #Mclaren Senna honours my uncle because it is so utterly dedicated to delivering a circuit experience that allows a driver to be the best they can possibly be.”
Bruno Senna, racing driver and #Mclaren Ambassador
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