september 26, 2017 - Nissan

Nissan named one of the best global brands for 2017

In the study, Interbrand cites Nissan’s actions to improve brand value, centered around the company’s
Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world’s most valuable brands for seven straight years.
The recognition particularly reflects Nissan’s strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world’s best-selling electric car.
"Brand power has been a consistent focus across the company for the last six years, and it’s very encouraging that all our efforts continue to be recognized by this influential brand ranking,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy at Nissan. “The fact that we continue our growth proves that our activity focusing on Nissan Intelligent Mobility and our vision for the future of driving is appealing. With the launch of the new LEAF, we are hoping to see further improvement in our brand."
In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.
For more information about the 2017 study, please visit
www.bestglobalbrands.com/
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenue of 11.72 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined annual sales of almost 10 million vehicles.
For more information about our products, services and commitment to sustainable mobility, visit
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