Celebrating the inseparability of driving and music, #mazda returns to #tomorrowland 2017 as a key partner to the #event for the third-straight year. The Japanese company brings a number of highlights to the festival, which began yesterday in Boom, Belgium and runs on two consecutive weekends, including the #mazda Zone and #mazda Sound Of Tomorrow Island stage.
The unconventional carmaker shares much with #tomorrowland, including a passion for what it does and an open-minded perspective that encourages innovation. While #mazda puts Jinba Ittai into all its vehicles, where the car operates as an extension of the driver’s body, #tomorrowland delivers a matchless festival atmosphere as the DJs connect and become one with the audience through their music. Both organisations aim to provide experiences that invigorate and enliven, from exciting eye-catching cars to an unforgettable ambiance. Like driving and music, it’s a natural partnership.
An artist who says he draws inspiration for his music when behind the wheel of his #mazda, #felixdelaet (alias Lost Frequencies) returns this year as Mazda’s ambassador to the festival. A rising star in the world of electronic dance music, the Belgian DJ is playing a primetime set at the main #tomorrowland stage in addition to hosting his own stage. Last year, De Laet also served as mentor to the finalists of the “Mazda Drives: The Sound Of Tomorrow” DJ competition, where budding artists from across Europe vied for the chance to play one of six sets live on the #mazda stage at #tomorrowland 2016.
Several of the winners of that contest return this weekend as the carmaker’s guests after taking part in the #mazda road trip to #tomorrowland. They and a number of other enthusiasts drove #mazda MX-5 RFs and #mazda CX-3s to Belgium from various parts of Europe.
The exclusive #automotive partner to #tomorrowland, #mazda is entertaining its special guests this weekend at the #mazda Zone, a venue offering an outstanding view of the main festival stage. #mazda Sound Of Tomorrow Island, meanwhile, delivers a full line-up of performers from Friday to Sunday.
First held in 2005, #tomorrowland has since become one of the world’s largest and most notable music festivals. With 180,000 visitors each, the two weekends of this year’s #event (20-23 July and 27-30 July) sold out in minutes. Attracting the leading lights in the music industry, #tomorrowland was chosen as the International Dance Music Awards’ best #event for five consecutive years from 2011 to 2015.
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